Director, Partner & Category Marketing at Best Buy in Richfield, Minnesota

Job Description:

This role develops clearly defined marketing strategies that leads a large advertising budget based on specific customer insights, macro factors, vendor objectives and business goals across all customer touch points. Through thought leadership and influence this role will keep the Best Buy Ads and the category one-step ahead in the retail media business. This role leads cross enterprise prioritization of their marketing and sales strategy, key value proposition development and marketing messages.

This role will lead a team that drives the advertising business across all types of campaigns & vehicles that will unlock the full potential of our brands through a unique blend of offerings and high-value audiences. You will be responsible for hiring, coaching, and retaining top talent to grow Best Buy Ads revenue and margin. With this, you will develop effective strategies that successfully scale the Advertising business. This role will work closely with cross-functional partners to ensure our category strategies are delivering the enterprise goals. Lastly, you will help develop the selling strategies that leverage our category strategy, data, and customer audiences to drive advertising sales growth.

This role is hybrid, which means you will work some days on site at the Best Buy Richfield, MN Corporate Campus and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do

• In partnership with finance, you will define the Advertising business goals by category for your team. Develop a strategy to both deliver revenue and margin for Best Buy Ads as well as drive the category business.


• Communicate progress on sales strategies and revenue targets monthly. Responsible to manage the right mix of ad revenue and margin to reach goals.


• Apply strategic sales approaches that results in acceleration in the sales pipeline (GTM tactics, drive times). Build client specific strategies that leverages our unique audiences and data that allows clients to meet our customers wherever they are in their journey while, increasing sales for our vendors/clients.


• Drive meaningful relationships that will enable our vendors/clients to meet our customers wherever they are in the shopping journey.


• Lead the development of the category marketing strategy by understanding the deep customer needs in the journey, the overall product category, and business objectives while leveraging past learnings along with the industry nuances that positions BBY as the destination for all their tech needs. The category strategy is a key component to lay the foundation that will unlock more for Best Buy Ads.


• Collaborate with brand and the creative team to ensure all category marketing strategies can amplify the brand and uniquely add value for our customers in their everyday moments.


• Lead and develop a team of ~18 marketers/sales leaders responsible for advertising revenue.


• Provide coaching to unlock more in the strategy by teaching how to take customer insight and turn into a framework that helps creative get to the key unlock in a campaign and how to identify and frame an interesting problem.

Basic qualifications

• 8+ years of experience working in retail media and/or marketing


• 3+ years of experience demonstrating development of marketing or selling strategies


• 8+ years of experience of leading teams

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay


• Generous employee discount


• Physical and mental well-being support

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

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