Senior Manager, Media Strategy – Richfield, MN at Best Buy in Richfield, Minnesota

Job Description:

As the Senior Manager, you will oversee the strategic planning across offsite and onsite media for high profile campaigns and priority businesses/ categories, delivering on overall marketing goals and individual business KPIs. You will lead a team, co-manage the media agency relationship and rely heavily on collaboration with cross functional partners, including Brand/ Marketing Strategy, Partner & Category Marketing, Creative, Finance, Legal, Sourcing, Enterprise Research, and Reporting & Insights teams. You will combine industry trends, media intelligence and business insights with innovative thinking to inform channel level media strategies and to drive forward enterprise priorities, inclusive of Best Buy Ads.

This role reports into the Senior Director Media Strategy and will have 2-3 direct reports.

This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you’ll do

• Lead the media strategy and strive for the ideal mix for assigned area of responsibility


• Oversee a team that develops data driven recommendations across offsite and onsite media


• Provide direction and guidance to the media agency at the overall strategic level


• Deliver ongoing media strategy thought leadership and education to partners


• Represent media strategy to senior leadership and vendor partners


• Coach and manage direct reports, ultimately leading an inspired, engaged team


• Foster an inclusive culture that prioritizes collaboration, communication, and attention to detail


• Attract and develop high-quality and diverse talent

Basic qualifications

• 10+ years of progressive media planning experience in an advertising agency or client setting


• 5+ years of digital planning and/or buying experience


• 5+ years of leadership experience with direct or indirect reports


• 3+ years of experience managing national omni-channel paid media programs for a large brand or retailer

Preferred qualifications

• Experience working in a highly dynamic, fast paced, collaborative and matrixed environment


• Experience managing teams, external agency and/ or media partner relationships


• Experience managing multi million-dollar campaign budgets

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:

• Competitive pay


• Generous employee discount


• Physical and mental well-being support

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

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