Reports to: Vice President, Property Management Marketing
Summary
The Field Marketing Manager - Midwest is responsible for tenant relations & implementation of shopping center marketing initiatives including tenant marketing support, event programming, public relations, signage & collateral, social media, and business development across the RED portfolio in the Midwest. Marketing strategies are focused on driving traffic and increasing tenant sales by engaging the communities the properties are located through key events, digital and press initiatives, and business development with local, regional, and national sponsorships.
Responsibilities also include providing support to the shopping center Property Management teams to successfully operate the center and collaboration with the Leasing Marketing Manager & Property Management teams to manage leasing marketing needs for each property. In addition, this position provides support for special projects and needs under the direction of the VP of Marketing. This role is on the Corporate Marketing team based in Phoenix; however, the Field Marketing Manager position is based in the Midwest, preferably Omaha, NE.
Essential Duties and Responsibilities
Oversight, coordination and execution of the Midwest properties marketing plans and programs in partnership with the Corporate Marketing and Property Management teams.
Cultivate tenant relationships by providing ongoing marketing support through the various shopping center opportunities; provide a white glove level of service & support to tenants through continual outreach & communication to understand their business & business needs to help contribute to their success.
Lead new tenant grand opening support and ongoing marketing support to ensure success at the properties; including but not limited to website & social media support, public relations, email blasts, on-property signage and/or digital boards where applicable.
Responsible for execution of all on-site events from the planning to event day; includes budgeting, advertising, on-property signage, public relations, community partnerships, logistics, permitting and success metrics.
Strategically plan fresh, new events to engage the community, prospective and current tenants, and drive traffic to shopping centers. Work with community partners and non-profits in the area to enhance current and potential events.
Lead business development efforts to support ancillary revenue goals through sponsorships, event activations, vehicle displays, on-property signage buys & other applicable advertising opportunities.
Partner with the Corporate Marketing & Property Management teams to support leasing marketing initiatives, such as but not limited to directory updates & installs, vacant store window graphics, leasing signage & graphics.
Partner with the Corporate Marketing team, to manage all content and creative needs for the Midwest property websites (WordPress), print/social media/digital campaigns, on-site signage & collateral, broadcast, out-of-home, and email campaigns.
Management of the Midwest properties marketing budgets, including preparation, tracking, negotiating to maximize spend and adjusting to account for changes in income.
Build strong, collaborative relationships with Property Management teams to help contribute to the ongoing success and operational needs of the shopping center.
Assumes additional responsibilities and performs special projects as needed or requested.
Other duties as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree plus 3+ years of related marketing, event management, business development, or agency experience; or equivalent combination of education and experience.
Relationship management experience & supreme level of service & support mindedness.
Project management experience; agency/vendor management; media buying; business development experience a plus.
Knowledge of Word Press, Sprout, Klayvio or related tools a plus.
Demonstrated leadership and management ability.
Sense of ownership and pride in your performance and its impact on company's success.
Critical thinker and problem-solving skills; resourcefulness.
Team player & independent accountability.
A drive for continued professional development & career growth.
Strong time management & prioritization skills.
High degree of initiative and independent judgment.
Ability to prioritize multiple projects.
Detail oriented; organized.
Work well under pressure, meeting deadlines consistently with a "do whatever it takes" mentality.
Education and/or Experience
Required: Bachelor's degree plus 3+ years of related marketing, event management, business development, or agency experience; or equivalent combination of education and experience
Preferred: Retail and/or related shopping center experience and/or commercial real estate experience.
Language and Communication Skills
Exceptional written and verbal communication skills.
Great interpersonal and communication skills.
Ability to effectively present information and respond to questions from management, tenants, clients, customers, and the general public.