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Responsible for achieving national account objectives (sales, margin, distribution, and trade spend), on assigned brands, through analytics and direct sales functions. Responsible for the development and execution of customer sales programs and objectives and the implementation of B&G corporate sales initiatives on assigned brands.
Responsible for sales forecasting at item level in trade system (AFS) and must collaborate on production forecasting with the Customer Business Analyst and Supply Chain team on Kroger Sales Team. Plan customer marketing spend at item level and achieve budget objectives set.
Responsibilities:
Achieve assigned quarterly and annual sales and profit objectives
Achieve distribution objectives on assigned brands. Execute new product initiatives
Work with Sales Director to build quarterly and annual business plans
Analytics – Utilize POS Data and Nielsen ROM Data to manage day to day business and prepare for category line reviews and customer meetings
Provide direction and collaborate with the category business analyst and insights manager to build line reviews and presentations for the customer
Build relationships with merchandising staff on assigned Brands
Make all headquarter calls with Sales Director on assigned brands
Identify opportunities for gap fill and potential losses
Analyze customer scorecards for reporting to buyers and B&G executive team
Evaluate current category mods and competitive items for potential business opportunities
Collaborate with category manager on sales and production forecasting of assigned brands
Execution of sales forecasting/planning in AFS system
Manage promotional activity and pricing in AFS for assigned brands
Evaluate competitive products, pricing, promotions, and sales strategies at Kroger
Develop recommendations for customer events and promotions to affectively optimize sales growth, using available POS, syndicated, and consumer insights data
Interface with the B&G marketing and sales planning teams to ensure maximum business opportunities with account. Assist in targeted media campaigns and promotions
Solicitation of new business
Experience, Skills, Education:
Bachelor’s Degree required, MBA preferred
A minimum of 5-7 years of food manufacturing sales experience required.
Experience should include national chain account responsibility, cross functionally
Broker management a plus
Financial acumen and previous P&L experience required
Customer facing selling skills are required
Must have a good understanding of syndicated data information sources ie., AC Nielsen or IRI
Strong analytical skills
Strong presentation skills
Strong project management skills
Strong written and verbal communication skills
Proficient in Excel, Word, PowerPoint, Nielsen, Retail Link or Madrid
Experience with trade marketing, sales planning and enterprise systems
Excellent customer service skills
Administrative, organizational and communication skills
Equal Employment Opportunity:B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.