Seattle Strength & Performance (SSP) is a thriving training gym with three locations in Seattle, WA. Founded in 2010, it served the South Lake Union neighborhood for many years. In 2020, Chris Travis took ownership of SSP and opened SSP's Queen Anne location in August of 2020. Despite navigating the pandemic, the business continued to grow, prompting the opening of a second location in Phinney Ridge (May 2022) and a third location in West Seattle (May 2024). Now in its 4th year under the ownership of Chris, SSP has scaled to over 500 members, a staff of 10+, and a seven-figure business. It has been discussed in articles on Nike, Insider, Runner's World, and Livestrong. SSP's mission is to make strength training inclusive and accessible to every person, and it provides expert coaching to deliver the best results through its proven programming. Along the way, SSP's strong community built of committed members is there to support everyone together. In addition to training a large general adult population, SSP also trains youth athletes through its sports performance program.
We are looking to bring on an experienced and passionate marketing leader to play a critical role on our team of fitness professionals. This is a full-time role, and this person must have a passion for helping others, align with our core values, want to lead in a high visibility role and want to contribute significantly to a growing business. The right candidate must possess a desire to contribute to a committed community of individuals (both members + staff) and want to be part of a fast-growing company with strong ambitions.
Our culture is based on core values which drive our 'why':
#1 Strength training is for everybody: We pride ourselves in creating an inclusive community, one where everyone feels welcome, and where, no matter your age or abilities, we will train you safely and effectively.
#2 Community is everything: Coaches and members empower each other to be the best possible versions of ourselves we can be.
#3 Moving better = feeling better: We want everyone to experience the benefit of how movement positively impacts their quality of life.
#4 Smart coaching means personalized to you: Our programming is not one size fits all; we evaluate your needs and abilities and program for you to keep you healthy, moving, and to get the best results possible. The gym takes care of you; not just individuals.
#5 People are capable of much more than they think they are: Our coaches live this and we give it back to our members. We push you in the best possible way so we can see your reaction when you do something you never thought you'd be able to do.
#6 If we're not having fun, we're doing something wrong: Strength training should be work but should also be fun. Fitness should be fun. If you're not having fun (and we're not having fun), we need to find another way of doing things.
#7 Continuous learning is in our DNA: We focus on raising our own bar to be able to give the best coaching and experience we can back to our members.
About This Opportunity
You should be someone who is a self-starter, is a motivator, and cares about building a great community and culture within our business. We are a small team and this person must exemplify the core values of our culture through their daily work. They should have a "roll up their sleeves" mentality, taking an ownership mindset when in the gym and priding themselves on their work. You are also someone who seeks out opportunities for growth and continuous improvement.
This role reports to our Owner & CEO. It is responsible for leading across all aspects of marketing for the business. This person is a leader, both within our team and with members. They are seen as a go-to person for our marketing-related questions and topics and they should enjoy interacting with people and be adept at building internal and external partnerships. They are also a critical component to our success of engaging new members through the creation of compelling campaigns and content. They will need to ensure they wholly understand the brand voice and positioning of SSP in order to convey that to our audience. They will own key metrics related to marketing conversion, lead generation, and engagement working in partnership with their peers in sales & member experience as well as each facility lead.
This is a full-time, salaried position at a manager level which includes medical/dental/vision insurance, 401(k) with employer match, and inclusion in profit sharing bonuses. You will be given transparency on long term growth potential and the ability to increase responsibilities and path to promotion.
The ideal candidate will have at least 3 years working in marketing, ideally in a fitness environment (but not required). The requirements listed below represent the knowledge, skill, and ability required to succeed in this position.
Essential Roles & Responsibilities
You will bring an ownership mindset every day and a desire to contribute to the growth of our business and our community.
Your responsibilities will include but are not limited to:
? Managing social media calendar and content creation across multiple platforms and accounts
? Managing email marketing calendar and content creation
? Creating and targeting specific member and customer lists with specific messages and offers working closely with SSP's sales & member experience team
? Engaging with followers and content on SSP social media accounts and the ability to answer questions about SSP and our business
? Drives list-building activities for SSP in partnership with sales & member experience
? Drafts and distributes SSP press releases to relevant outlets locally and nationally with follow up to secure coverage for key events
? Liaises with third party PR and marketing agencies on behalf of SSP to achieve short and long term objectives
? Ensures all content adheres to SSP brand messaging and positioning
? Analyzes key marketing metrics to determine where best to spend vs stay organic and makes strategic recommendations
? Builds marketing roadmap based on annual and quarterly budgets and priorities
? Works on building brand positioning and message for key SSP ancillary programs (e.g. SSP Youth Athletics)
? Drives partnerships with local community organizations and businesses to create cross-promotion and other opportunities in partnership with facility leads at each location
? Communicates points of view and updates internally among team
? Provides thought leadership as it relates to the SSP brand and marketing
? Participates in community events - gym happy hours, workshops, and more
Values Alignment - You Must Believe That: • Our core values matter and drive how we operate and conduct ourselves everyday • Learning is a lifelong pursuit - must be a personal and professional development junkie • Want to make a significant impact on this industry • People matter - developing career paths is critical to our mission
Skills & Qualifications
Required Skills:
At least 2 years of marketing experience and/or in marketing roles at other companies
Has a "start-up" mindset and is comfortable with ambiguity and eager to develop new processes and ways of working
Has excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers in a timely manner
Maintains a positive attitude and provides exemplary customer service
Skilled with a variety of office technology - Microsoft Office Suite (Word, Excel and Outlook), Adobe Acrobat PDF
Provides the highest level of professionalism - is punctual, resourceful, independent, detail-oriented, and prioritizes accuracy
Accountability: reliability and personal responsibility - honors commitments, takes ownership of work and promptly corrects mistakes to the greatest extent possible; meets deadlines and continuously communicates
Confidentiality: shares information appropriately while adhering to privacy rules and confidentiality concerns
Interpersonal Relationships: provides communication follow through, shares expertise in a constructive way, contributes to a positive workplace culture
Qualifications:
Flexible work schedule (some weekend or evening events may be required)
Comfortable working independently
Passion and desire to work in fitness
Preferred Qualifications: • Experience specifically in fitness business marketing
[SSP offers a competitive salary and benefits package, including medical/dental/vision and 401k, profit sharing, and paid time off]