Marketing Associate at Park Place Technologies in Cleveland, Ohio

Job Description:

Marketing Associate

The Marketing Associate will support the North America Marketing team by helping implement marketing campaigns, distributing marketing leads, and working closely with the Sales and Sales Enablement teams to ensure proper lead stewardship and tracking.  The Marketing Associate will be exposed to all forms of B2B marketing from SEO to tradeshows.  They will gain a groundfloor understanding of lead generation, CRM, campaign tracking, and reporting.  

What you’ll be doing:

• Monitor for and distribute leads (web and chat) to appropriate Sales team members during HQ business hours


• Work with cross-functional teams to ensure leads are actioned appropriately via CRM platforms like Outreach, CE Dyanmics


• Support the activation of campaigns, events, and other marketing initiatives in North America. This includes managing campaign timelines, ensuring materials are delivered on time, and cost management


• Assist with one-off sales requests or smaller events by assembling premiums and collateral for account manager use


• Develop weekly lead reports for distribution


• Campaign reporting for a wide range of tactics including email, digital display, social media, and events to help shape future marketing strategies

What we’re looking for:

• Basic understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods


• Proficiency with Microsoft Office suite – specifically Excel


• Strong presentation and communication skills


• Acumen to understand technical, and sometimes complex, content

Bonus Points:

• Internship with in-house marketing team or marketing agency


• Ability to identify insights within data


• Passion for technology

Education:

• Bachelor’s Degree required, preferably in marketing, business, sales, or related field

Travel: 

• 5%

 

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Park Place Technologies is an Equal Opportunity Employer M/F/D/V.

Park Place Technologies has an in-house recruiting team that focuses exclusively on the hiring needs of our company. We are not currently accepting additional third-party agreements or unsolicited resumes. If you would like to be considered as a preferred partner with Park Place Technologies, please submit your detailed information to careers@parkplacetech.com. Any CVs submitted directly to hiring managers will be considered unsolicited and become the property of Park Place Technologies.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketing

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