Consumer Category Insights Manager at ITG Brands in Raleigh, North Carolina

Job Description:

Consumer Category Insights Manager




Location



North Carolina



Role Type



Permanent


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WHO WE ARE



ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.


ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.


We are not afraid to seize opportunities and make things happen - both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.



What You Will Do




Job Summary:


Leads the development and sustenance of the FMC, MMC and EVP Adult Tobacco Consumer insights platform for the Company with strong focus on category research, adult consumer understanding, market segmentation, concept testing, buyer studies, shopper insights, packaging development and brand health research. Provides all around enterprise leadership for a consumer-centric portfolio approach for MMC, FMC and EVP brands from concept evaluation, brand asset assessments, and consumer path-to-purchase, ensuring disciplined approaches and rigor to key insights decisions across the ATC value chain.


WHAT YOU WILL DO


Duties and Responsibilities:

(This list is not exhaustive and may be supplemented as necessary by the Company)

• Drives a workable matrix of relationships that cuts across key brand and sales teams to source and deliver enabling insights that add overall value to the enterprise insights platform.
• Develops and leads research plans designed to provide the organization with actionable insights on adult smokers and shoppers.
• Collaborates with marketing teams, identify knowledge gaps, and establish best-in-class learning plans that deliver value to the brand plans.
• Provides thought leadership to sales and marketing by serving as the "voice of the consumer" to the organization, ensuring the adult smoker is an integral part of all strategic decisions and business plans.
• Supports the Product Development (PIC) team in evaluations with adult smokers, ensuring strict compliance to regulatory testing mandates as it relates to consumer testing programs and methodologies for all FMC and MMC product and leaf testing.
• Identifies and manages third-party research partners for all insights initiatives.
• Manages the market research budget.
• Provides support and expertise to Global I&I team regarding U.S. specific, multi-national studies.
• Leads the shopper research efforts to create enterprise understanding of the ATC path-to-purchase.
• Partners with other business areas to stay ahead of issues and trends as well as ensure full understanding and alignment with programs to effectively deliver on expectations.
• Communicates and present critical findings, report summaries, research reports, and strategic recommendations to various levels of management.
• Provides strategic consumer research in support of the budget planning and quarterly business review process.
• Performs other job-related duties as assigned.

Qualifications




Required Minimum Qualifications
:


Education and Experience:

• Bachelor's degree in Business Management, Marketing, Finance, or related field of study and 5+ years related work experience.
• Must be 21 years of or older.
• Experience to include, but is not limited to:
• Developing and communicating insight-led recommendations to enhance business performance.

Knowledge of:

• Intermediate to Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint & Teams)

Skilled in:

• Verbal and written communication
• Attention to detail
• Problem/situation analysis
• Effective time and task management
• Multitasking capabilities
• Flexibility and adaptability

Ability to:

• Communicate to a broad and diverse audience.
• Plan, organize, prioritize, and manage projects or programs.
• Maintain effective working relationships.
• Demonstrate critical thinking.
• Work with diverse populations and varying education levels.
• Receive and communicate information orally and in writing.
• Prioritize assignments, workload, and manage time accordingly.
• Travel domestically as the role requires.

Preferred Qualifications
:


Experience:

• Equivalent role within another CPG company.
• Strong commercial focus with proven conceptual and analytical skills.
• Ability to challenge and identify opportunities that impact financial and operational performance.

Work Environment and Physical Demand

• Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).
• Walks, sits, or stands for prolonged periods.
• Requires prolonged machine operation including computer and keyboard equipment.

What We Offer



• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans


• Dollar for dollar 401k match up to 6% and 5% annual company contribution


• 15 Company-paid holidays


• Generous paid time off


• Employee recognition and discount programs


• Education assistance


• Employee referral bonus program


• Hybrid workplace - remote / in office


• Summer hours


• Casual dress policy Monday through Friday



Applicant Information



This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.



Everyone Belongs




ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at TalentAcquisition@itgbrands.com. Apply Now