"If you can dream it, you can do it"- Walt Disney Publicis Imagine, a division of Publicis Media, is the media agency for Hulu, Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.
We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine. Dreaming. Doing
Job Description
Overview: We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Associate Directors are often the face of our brand.
Role Objectives:
Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals. Our Associate Directors work very closely with the Analyst (which will report directly to the AD) to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories. Associate Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.
Qualifications
B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
6+ years of experience working in an Analytics capacity
Agency experience highly preferred
Knowledge of Digital Media, Marketing/Advertising industries highly preferred
Experience working with Python, R programming languages
Experience working with relational databases, SQL
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
Ability to develop frameworks, learning agendas and steer complex analytics projects
Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
Experience with other digital media and analytics tools such, Measurement Vendors, BI Software
Experience with third party research partners such as GfK, Nielsen and comScore, Kantar
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
Experience managing and querying relational databases
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Experience and understanding with various cloud computing environments: AWS, Azure, GCP
Experience with ad verification tools such as IAS & Moat
Experience with using or analyzing data form DMPs and DSPs
Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement
Experience designing databases, schemas, and ETL
Additional Information
Additional Information
Compensation Range: $140,500 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/16/2024.
All your information will be kept confidential according to EEO guidelines.