MarTech Engineer at Comcast in Philadelphia, Pennsylvania

Job Description:

Make your mark at Comcast -- a Fortune 30 global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, we reach hundreds of millions of customers, viewers, and guests worldwide. Become part of our award-winning technology team that turns big ideas into cutting-edge products, platforms, and solutions that our customers love. We create space to innovate, and we recognize, reward, and invest in your ideas, while ensuring you can proudly bring your authentic self to the workplace. Join us. You'll do the best work of your career right here at Comcast. (In most cases, Comcast prefers to have employees on-site collaborating unless the team has been designated as virtual due to the nature of their work. If a position is listed with both office locations and virtual offerings, Comcast may be willing to consider candidates who live greater than 100 miles from the office for the remote option.)

Job Summary

The MarTech Engineer will be responsible for supporting marketing campaigns through the utilization of Adobe Campaign tools, particularly Adobe Campaign v8 and Adobe Journey Optimizer (AJO). This role will involve collaborating with marketing and data teams to understand campaign objectives, configuring and implementing campaigns within Adobe Campaign, and providing technical support to ensure successful execution and optimization.

Job Description

Responsibilities:

• Assist in the implementation and configuration of marketing campaigns within Adobe Campaign v8.


• Collaborate with MarTech team to understand campaign requirements and objectives.


• Create and manage customer segments and target audiences within Adobe Campaign.


• Support the creation and deployment of multi-channel marketing campaigns, including email, SMS, Direct Mail and push notifications.


• Work closely with data teams to ensure accurate data integration and segmentation within Adobe Campaign.


• Monitor campaign performance and provide insights and recommendations for optimization.


• Troubleshoot technical issues related to campaign execution and delivery. Assist in the testing of campaign workflows and automation processes.


• Stay updated on industry best practices and new features within Adobe Campaign and AJO.


• Provide training and support to marketing teams on using Adobe Campaign tools effectively.

Skills and Qualifications:

• Bachelor's degree in Computer Science or a related field.


• Knowledge of marketing automation platforms, particularly Adobe Campaign v8 and Adobe Journey Optimizer.


• Familiarity with database concepts and SQL for data manipulation and segmentation.


• Understanding of digital marketing channels, including email, SMS, and push notifications.


• Strong analytical skills with the ability to interpret data and generate actionable insights.


• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.


• Detail-oriented with a commitment to delivering high-quality work.


• Ability to prioritize tasks in a fast-paced environment.


• Experience with HTML/CSS and JavaScript is a plus.

Thispositionis ineligible for visa sponsorship. To beconsidered for thisrole, you must belegally authorized to work in theUnited States andnot requiresponsorship for employment now or inthe future.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

PDN-9bf5ad48-3569-48dc-90bb-99c315728aa0 Apply Now