Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omni-channel distribution of decorative and architectural lighting fixtures, encompassing five brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, and CSL.
As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process - making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power not just to elevate any space but to enrich people's lives - and it's that guiding philosophy that ties our family of brands together.
The Email Marketing Manager at Hudson Valley Lighting Group is a creative and analytical individual responsible for working with our digital marketing team to strategize, develop, and execute our email & SMS marketing strategy as part of our holistic digital strategy. The ideal candidate will have hands-on experience developing emails, automated tracks, and simple to complex drip campaigns. As an Email Marketing Manager, you will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions. You will collaborate with cross-functional teams to create compelling content, segment audiences effectively, and optimize campaigns for maximum impact. The ideal candidate will have a strong understanding of email & SMS marketing best practices, excellent communication skills, and a passion for data-driven decision-making.
Key Responsibilities:
?Work closely with the marketing & business development teams to develop and execute the email marketing strategy for all HVLG brands
?Form a deep understanding of our business & goals
?Create and execute our email calendar to promote products, events, and company initiatives
?Oversee and execute all email marketing projects and updates
?Write engaging and educational copy for emails and subject lines
?Work with the creative services team to create eye-catching high-aesthetic emails
?Strategize and implement new ways to increase open rates and engagement
?Personalize the customer journey and maximize every touch point in the customer lifecycle
?Build and optimize automated email tracks for all divisions of our business
?Define and implement our list segmentation and personalization strategies
?Ensure lists are up to date and segmented properly
?Develop and implement a rigorous testing process, including A/B testing
?Monitor and develop new initiatives to increase list growth and customer retention
?Keep track of email goals & metrics and report on those insights on a daily, weekly, and monthly basis
?Monitor and forecast digital trends, best practices, and emerging technologies
?Troubleshoot email issues
?Oversee freelancers and agencies as needed for email executions
?Assist in the strategy and execution of effective landing pages to ensure positive CTRs and lead generation
Qualifications:
?Bachelor's Degree in Marketing, Communications, or related field
?3+ years of email marketing experience
?Experience with Active Campaign, SendGrid, or other email marketing software tools
?Experience with Attentive or other SMS marketing tools
?Experience with Asana or other project management platforms
?Experience developing, building, and tracking email workflows and automated tracks
?Excellent time management and the ability to juggle long and short-term deadlines
?Excellent attention to detail
?The ability to work independently and with a team
?Comfortable working in a fast-paced environment
?Comfortable working under deadlines
?Photoshop and InDesign skills are a plus
?Knowledge of HTML, CSS, and Omniture are a plus
?Ability to take direction and follow through on projects assigned