Note: Must Be in the Denver area or Willing to Relocate
Position Overview:
The Vice President of Corporate Brand and Marketing is a key leadership role within the organization, responsible for developing and executing strategies to enhance the company's brand identity, strengthen its market presence, and develop brand value. This position requires a strategic thinker with exceptional creativity, leadership skills, and a deep understanding of branding and marketing principles.
Key Responsibilities:
1. Brand Strategy Development:
- Develop and refine the company's brand strategy, ensuring alignment with overall business objectives.
- Understand and cultivate the core audiences for the parent Company - capital, talent, homebuilding customers - to ensure corporate website, digital presence and materials reaches each and expresses the brand in a cohesive manner
- Define and refine brand positioning, messaging, and value proposition to differentiate the company in the market.
- Develop the Company's public relations strategy, working with outside consultant to enhance visibility and build brand awareness across all audiences
2. Marketing Campaigns and Initiatives:
- Lead the planning, execution, and optimization of integrated marketing campaigns across various channels (digital, print, social media, etc.).
- Drive collaboration with cross-functional teams to develop compelling marketing collateral, including advertisements, brochures, websites, and videos.
- Effectively direct consultants and team members to execute on plans within budget and on schedule.
- Establish and monitor key campaign performance metrics and adjust strategies as needed to maximize effectiveness and ROI.
3. Brand Identity and Visual Design:
- Oversee the development of visual brand elements, including logos, color schemes, typography, and imagery, ensuring consistency across all touchpoints.
- Maintain brand guidelines and standards to uphold a cohesive brand image and ensure compliance across departments and with external partners.
- Oversee website development and upgrades as needed to consistently show activity, performance and size/strength of the corporate brand and the Company.
4. Stakeholder Engagement and Relationship Management:
- Build strong relationships with internal stakeholders, including executives, product teams, and sales teams, to align brand and marketing initiatives with business goals.
- Cultivate partnerships with external agencies, vendors, and industry influencers to amplify brand reach and credibility.
5. PR, Reputation Management, and Crisis Communication:
- Maintain public relations schedules with PR consultant, manage press releases including content and distribution, and coordinate with executives on earned media opportunities
- Develop strategies to protect and enhance the company's reputation, proactively addressing potential risks and crises.
- Serve as a spokesperson for the company during times of crisis, ensuring transparent and effective communication with stakeholders.
6. Team Leadership and Development:
- Provide leadership and mentorship to the brand and marketing team, fostering a culture of creativity, collaboration, and accountability.
- Set clear goals and performance expectations and provide regular feedback and opportunities for professional growth.
Qualifications:
- MBA in Marketing, Communications, Business Administration, or related field.
- Experience in brand management and marketing of 10 years or more, with a proven track record of success in senior marketing roles.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Demonstrated leadership experience, with the ability to inspire and motivate teams to achieve ambitious goals.
- Deep understanding of digital marketing channels and technologies, with experience in leveraging data-driven insights to drive decision-making.
- Experience in crisis management and reputation management is a plus.
This job description is intended to convey information essential to understanding the scope of the position and it is not exhaustive. Responsibilities and duties may be added, deleted, or modified to meet the needs of the organization as it grows.