Deputy Director, Marketing - Drive 2 Zero at CALSTART in Los Angeles, California

Job Description:

About Us:


For over 30 years, it's been CALSTART's mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.



About The Role:


Are you a creative thinker with a passion for communication and great prose? Are you excited about decarbonizing the transportation industry globally through crafting educational content, social media strategies, virtual events with countries all over the world? CALSTART's Drive to Zero team is looking for a dynamic marketing manager passionate about zero emissions to develop and execute marketing campaigns. In this role you will be responsible for overall campaign strategy, execution, evaluation, and optimization globally. You will be responsible for driving digital and content strategy through media, paid resources, email, webinars, and events.


The ideal candidate will have experience of managing multiple high-profile projects simultaneously, in partnership with cross-functional teams developing messaging, storytelling, while streamlining processes. They will possess a successful track record of executing multi-channel campaigns that expand awareness, acquire and convert new signatories, and drive demand. Content strategy will be your passion.



What You'll Do:

• Create and execute the marketing strategy for CALSTARTs global Drive To Zero program which includes but not limited to social, email, paid media, events, webinars


• Responsible for the successful execution of 4 virtual events per year


• Build graphics, flyers, short videos to help promote new country signatories to join the global MOU


• Support ad-hoc marketing requests as needed


• Support marketing campaigns for Truck and Off-Road initiative

What You'll Bring To The Table:

• 6+ years of professional marketing experience


• 6+ years of program related work


• Experience with data analytics


• Experience creating, executing, and scaling marketing campaigns from concept to completion across multiple media platforms and strategies


• Loves teamwork and rolling up their sleeves to get the job done


• Excellent interpersonal and communication skills


• Bachelor degree

Desired Qualifications:

• Master's degree


• Experience developing and executing campaigns across a many time zones and languages


• Experience with customer segmentation, profiling and targeting


• Mailchimp and/or Salesforce experience an added bonus


• The ability to make things happen quickly

$105,630 - $120,260 a year


CALSTART values transparency and strives to provide as much information regarding compensation as possible. The complete salary range for this role is $105,630 - $120,260. Pay for this role will typically be from $105,630 - $112,945 as we determine pay based on several factors, including but not limited to job-related skills, qualifications, experience, education, internal equity and other factors relevant to the job.


We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.


We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!


We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!


Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law. Apply Now