Digital Marketing Strategist at Lake Trust Credit Union in Brighton, Michigan

Job Description:

Digital Marketing Strategist



More Than A Job!



Why do you work each day? To us, our jobs are not just something we do to make a living, it's a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn't measured in dollars and cents, it's seen in our communities and felt by the people who believe in us.



Benefits Include



• Financial wellbeing services


• 401(K) matching with up to 5% match


• Reduced health insurance


• Employee wellbeing services


• DE&I initiatives


• Work-life integration



What You'll Do



The Digital Marketing Strategist is responsible for working closely with the MB+I team and outside agencies to deliver an effective website and digital marketing presence that is focused on communicating and understanding consumer needs while also delivering a platform to generate leads and create awareness in the digital space. This strategist is responsible for the vision and oversight of how to best represent our brand leveraging the power of the digital environment. They are responsible for coordinating efforts between internal areas and third parties to ensure our marketing communication through digital channels is compliant. With the support of our Marketing Strategists, the Digital Strategist will use their knowledge and experience in marketing automation, digital technology, communications, brand building and media trends to formulate impactful digital strategies for Lake Trust.


The Lake Trust Marketing, Brand + Innovation team is driven to maximize the credit union's growth and brand equity; and to further its relationship with its members and communities. The Digital Marketing Strategist will have an understanding of these organizational and department objectives and use their powers of thoughtfulness and creativity to best align Lake Trust's digital marketing and communications programs to these goals.

• Strong aptitude for collaborating, listening, understanding, and building positive relationships.


• Passion for making a positive difference and working in a mission-driven culture.


• Significant experience implementing and managing marketing automation using tools like


• Hubspot that will help us lead the implementation and maximization of our marketing technology.


• Experience leading the implementation and maximization of organizational website, including structure, CMS usage and establishing analytic monitoring

• Bachelor's Degree in Marketing required. Advanced Degree preferred.


• 5+ years of experience in marketing with at least 3 years of experience in developing strategy required.


• Financial services or professional services marketing experience preferred.


• B2C marketing required; for some positions, B2B in addition preferred.


• Experience compiling and analyzing campaign data and metrics and making adjustments regarding campaign direction

• Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.


• Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.


• By prioritizing member wellbeing, which leads to increase engagement, improved team dynamics, higher levels of motivation and a stronger community culture.