Wireless Equity Group is a leading real estate + infrastructure investment firm specializing in the acquisition, management, and consulting of wireless real estate assets, including properties with cell towers and rooftop antennas. Based in La Mesa, CA, our company is committed to optimizing communication networks and advancing the telecommunications industry through strategic investments and innovative solutions.
Job Description:
The Vice President of Business Development at Wireless Equity Group will be instrumental in driving the company's growth by overseeing lead generation, marketing, partnerships, and team management. This role involves developing and implementing strategies for identifying and acquiring cell tower leases and converting calls into customers.
Additionally, the VP will lead a team of acquisitions associates, build relationships with real estate and industry professionals, and stay abreast of market trends to inform strategic decisions. The role will also include creating and managing webinars, video content, and other outreach efforts to enhance client engagement and brand visibility.
Key Responsibilities:
Marketing Support: Drive comprehensive marketing strategies including content creation, social media management, and campaign coordination to boost the company's online presence and brand vi
sibility.Webin
ars and Video Content Creation: Plan and execute engaging webinars and create video content on industry-related topics. This includes organizing webinars to showcase expertise, engage with clients, and address market trends, as well as producing regular video updates for the company's websites and social media channels.Lead
Generation and Prospecting: Conduct prospecting activities through support calls, networking, and attending industry events to identify acquisition opportunities. Collaborate with the marketing and business development teams to enhance lead generation and optimize outreach efforts.CRM L
ead Management: Develop and manage CRM automations and drip campaigns to drive lead conversion. Oversee lead distribution to agents, ensure proper tagging and assignment, and monitor agent activity.Clien
t Outreach: Manage outreach efforts to over 100k property owners in the company's database. Monitor daily activities and coordinate appointment setting to advance acquisition efforts.Custo
mer Surveying: Follow up with active clients and prospects to confirm that their inquiries have been addressed and that they have received competitive pricing.Blog
and Article Writing: Produce weekly blog articles on relevant infrastructure industry topics to engage audiences and improve SEO.Brand
Marketing: Work with vendors to design and produce marketing materials and branded products ("swag") for staff and clients, enhancing the company's brand image.Data
Analysis and Reporting: Utilize data management tools, such as Excel, to analyze business data, generate reports, and provide insights to support strategic decision-making.Docum
ent Preparation: Draft, proofread, and edit documents, presentations, and reports for the CEO, ensuring they meet company standards.Confi
dentiality and Discretion: Handle sensitive information with utmost confidentiality and professionalism.
Qualifications:
Experience in real estate sales with a California real estate license (or pending license) preferred. Strong interest or experience in real estate assets or industry knowledge required.
Bachelor's degree in Business Administration, Marketing, or a related field preferred.
Highly organized with exceptional attention to detail, capable of managing multiple tasks and meeting deadlines.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and relevant software.
Excellent written and verbal communication skills, with strong grammar and spelling abilities.
Experience in marketing, content creation, social media management, and CRM platforms; experience with Follow Up Boss is preferred.
Ability to thrive in a fast-paced environment, demonstrating flexibility, resourcefulness, and a proactive mindset.
Discreet and trustworthy, with the capability to handle confidential information professionally.
Strong problem-solving skills, with the ability to anticipate and address potential challenges effectively.
A positive, team-oriented approach with the ability to work collaboratively with various stakeholders.
This role offers an exciting opportunity to lead business development and marketing efforts at Wireless Equity Group, contributing to our growth and success in the dynamic infrastructure landscape.
Compensation: Base + Commission and Profit Sharing - Est. $150,000+ if min. goals are achieved.