Director, Video Production at The Knot Worldwide in Chevy Chase, Maryland

Job Description:

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is looking for a seasoned Director, Editorial Video & Audio to join our in-house Editorial Team. This talented leader will develop the editorial video and audio strategy to grow The Knot's media presence based on a deep understanding of the consumer to deliver the right content, to the right audience, at the right time. This position will own editorial video programming and production across The Knot's ecosystem onsite and off (i.e. YouTube, OTT, Festivals). They will be a key member of the editorial leadership team, reporting to the Head of Editorial. We're looking for an individual that has award-winning creative chops, as we place high value on the power of storytelling to captivate an audience. The Director, Editorial Video & Audio will have a proven track record of growing video and audio revenue, based on market demand and balanced with data-driven decisions to lead our business and brand forward. The position requires strong leadership, a business mindset, a love of analytics and insights, exceptional communication skills, and a passion for amazing content.

RESPONSIBILITIES:

• Set and communicate the vision and long-term roadmap for Video & Audio for The Knot Editorial
• Develop repeatable, scalable, and data-first strategies to engage audiences, build brand awareness and increase revenue
• Build on the growth of YouTube - creating and optimizing made-for-YouTube content and ensuring every on-platform detail is just right, from search-friendly titles to eye-catching thumbnails
• Oversee all aspects of video and audio production, from concept to delivery, including promotion
• Lead and mentor our in-house team of video creatives, providing guidance, feedback, and opportunities for growth
• Partner with internal producers and external production companies to create a continuous loop of engaging programming
• Work cross-functionally to integrate video and audio into the content journey for consumers across our onsite ecosystem
• Act as the strategic glue between our social, influencer, editorial and product teams to ensure video and audio marketing is fully baked into strategic initiatives
• Partner with our global advertising and revenue operations team to create new sponsorship opportunities that maximize viewership and revenue

• 12+ years experience in video production and programming (entertainment, streaming and/or digital)
• Proven experience leading a team and driving successful media strategies that generates audience engagement and revenue
• Strong portfolio of work that demonstrates brand-first video (examples of audio a plus)
• Deep understanding of how media content is successful across platforms, utilizing analytics to shape and inform strategies
• Excellent written and verbal communication skills with a keen eye for detail and storytelling
• Champion of inclusivity and diversity, viewing both as an integral part of editorial content
• Creative mindset, bringing new and never-been-done-before ideas to the table
• Passion for the wedding industry is desirable