Job Description:
Location: Alpharetta, GA
Salary: Negotiable
Description:
Role Summary:
The Assistant Vice President of Digital Marketing is responsible for developing and executing an effective digital strategy to enhance customer engagement and drive revenue growth. This role will utilize a multi-channel approach to maximize the impact of digital initiatives, leveraging data-driven insights to inform decision-making. Key responsibilities include analyzing customer needs, creating compelling digital campaigns, optimizing marketing technologies, and improving search and email marketing strategies.
Key Responsibilities:
Strategic Marketing - 70%
- Create and manage comprehensive digital programs to enhance the digital customer experience.
- Develop and implement cohesive marketing strategies for online platforms and SEO.
- Define and execute both short- and long-term digital strategies, enhancing marketing and conversion capabilities.
- Oversee organic and paid demand generation activities across digital channels.
- Guide digital strategy development in alignment with corporate goals.
- Scale multi-channel digital campaigns effectively.
- Manage marketing infrastructure and customization of marketing automation platforms.
- Stay informed on industry trends to deliver proactive marketing campaigns.
- Define and measure key performance indicators (KPIs) across digital channels.
- Oversee digital marketing strategy, including goals, campaigns, and budgets.
- Manage media integration, SEO, and analytics tools.
- Understand customer journeys and sales funnels.
- Collaborate with internal teams to integrate digital initiatives into operations.
- Identify opportunities for site improvements through technology.
Team Management - 30%
- Lead and mentor the Digital Marketing Team, ensuring accountability and performance.
- Provide strategic direction for campaign development to maximize impact on sales and lead generation.
- Share best practices and thought leadership in digital marketing.
- Participate in relevant meetings and foster positive business relationships.
Secondary Functions (if applicable):
- Engage in special projects or other assigned duties.
- Supervisory/Budgetary Responsibilities
- Create and manage budgets and expenses.
- Build and maintain relationships with marketing technology vendors.
Qualifications:
- Bachelor's degree in marketing or a related field.
- 10+ years of experience in senior marketing roles, including management.
- Experience with marketing automation, SEO, paid search, and multi-channel campaigns.
- Relevant certifications are a plus.
Knowledge, Skills, and Abilities:
- Strong understanding of company values and commitment to excellence.
- Proficiency in Microsoft Office Suite and CRM systems.
- Experience with marketing automation and email service providers.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent oral and written communication skills.
- Strong leadership and interpersonal skills, with the ability to influence senior management.
- Exceptional attention to detail and organizational skills.
- Solid project management and problem-solving capabilities.
- Ability to work both independently and collaboratively.
- Proven ability to meet goals and deadlines while maintaining confidentiality.
- Creative leader with a talent for inspiring others.
Contact: sjain01@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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