Developer Advocate at Meta in Burlingame, California

Job Description:

Meta Reality Labs (RL) is seeking a Developer Advocate for the Horizon World platform. As a member of the Quest Developer Ecosystem team, you'll help 3rd-party developers adopt the new development framework to launch extraordinary experiences on Horizon Worlds. This role offers a unique opportunity to directly impact the quality of experiences enjoyed by Quest users.You will run scaled programs in markets, targeted at developers with a view to channel the highest value developers to become Horizon World developers. You will be responsible for recruiting, activating and growing developer cohorts. You possess a passion for immersive technologies and are able to translate that to support a new pipeline of enthusiastic Horizon World developers. You have strong communication and people skills, since you'll be presenting in public, collaborating cross-functionally within RL, and working side by side with developers every day.Meta Reality Labs (RL) is also seeking a Developer Advocate for the Quest platform. As a member of the Developer Ecosystem Growth team, you'll help 3rd-party developers adopt the core system frameworks and APIs underlying the platform experience on Quest devices. This role offers a unique opportunity to directly impact the quality of apps and games enjoyed by Quest users.You will run scaled programs in markets, targeted at developers with a view to channel the highest value developers to become Quest developers. You will be responsible for recruiting, activating and growing developer cohorts. You possess a passion for immersive technologies, have expertise in Unity and Unreal, and show proven aptitude with developing for VR and MR platforms. You have strong communication and people skills, since you'll be presenting in public, collaborating cross-functionally within RL, and working side by side with developers every day.

Developer Advocate Responsibilities:

• Inspire, educate and engage early stage developers in region at scale on the opportunities across verticals in building for Horizon Worlds


• Devise programs in collaboration with Product Marketing to execute and localize growth initiatives for all verticals in region


• Responsible for leading the regional developer contests, hackathons and other scaled funded initiatives


• Build and nurture a robust developer pipeline, collect valuable product feedback, and champion regional developer needs internally


• Serve as a thought leader externally and internally, providing guidance on best practices, industry trends and future potential to developers at scale


• Define regional strategy on types of developers we will be focusing on based on regional sensitivities and vertical needs


• Engage with developers by presenting at and attending relevant conferences, meet-ups and events


• Educate developers on our platform through communication channels in partnership with Product Marketing


• Build badging system to support a strong funnel of program members and successful developers on the platform


• Work directly with 3rd-party developers to develop engaging Worlds, encouraging and helping them to use Horizon World technologies.


• Lead hands-on programming workshops and labs to assist developers with the adoption of specific Horizon World technologies.

Minimum Qualifications:

• 8 or more years of related experience working with digital creators, game developers, partner management or digital marketing programs


• Experience with Unity and/or Unreal technologies


• Fundamental understanding of modern app development and optimization.


• Proven presentation skills


• Understanding of how to run and measure program effectiveness with relevant KPIs


• Experience translating insights and data into highly impactful results


• Experience leading cross-functional efforts across competing priorities and constrained resources


• Proven communication, influencing and problem-solving skills


• Resourceful, action-orientated with experience to get things done independently and overcome obstacles by developing creative solutions to problems


• Bachelor's Degree or higher

Preferred Qualifications:

• Knowledge of XR technologies and familiarity with the Horizon World platform


• Experience building VR, MR or AR applications


• Experience working with large datasets


• Proven track record with high standards of professionalism


• Exceptional interpersonal skills and experience to develop strong working relationships inside and outside Meta

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$157,000/year to $218,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now