Senior Manager, KOL Engagement & Peer-to-Peer Marketing at Immunocore in Gaithersburg, Maryland

Job Description:

Vacancy Name

Senior Manager, KOL Engagement & Peer-to-Peer Marketing

Vacancy No

VN524

Employment Type

Full Time

Location of role

Gaithersburg, MD

Department

Commercial

Key Responsibilities

MAIN PURPOSE OF JOB


Reporting to the US Marketing Leader, the Senior Manager, KOL Engagement & Peer-to-Peer Marketing, will develop and manage peer-to-peer digital and live programs, speaker bureau, steering committee, and advisory boards to support KIMMTRAK for metastatic uveal melanoma and potential future indications. You have the potential to transform the lives of patients with this rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK, Immunocore's first product. Be part of the US marketing and cross-functional team commercializing the first drug in a new generation of targeted immunotherapy with a first in class bispecific T cell receptor.


KEY RESPONSIBILITIES


* Advance key opinion leaders (KOLs) strategy for KIMMTRAK, which may be leveraged as a template for pipeline products in the future. Work cross-functionally to identify new and cultivate current KOLs, developing strong relationships with these healthcare professionals as their trusted "go-to" commercial contact.
* Lead development and implementation of peer-to-peer / speaker program educational content, such as slide decks and patient cases, in collaboration with agency partners.
* Identify and train commercial speakers, manage speaker bureau, and work with the field force to ensure flawless and compliant execution of programs.
* Identify opportunities for enduring digital peer-to-peer content, lead strategic development with platforms such as OncLive or VuMedi, and negotiate impact guarantees with vendors.
* Develop and execute US advisory boards in partnership with medical team and steering committee(s) to inform key business questions and future brand promotional strategy and tactics.
* Work through the US promotional review process with regulatory, legal, medical, and agency partners for areas of responsibility.
* Gather timely feedback on tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement.
* Ensure adherence to all legal, regulatory and compliance guidelines. Establish or clarify process and gain cross-functional alignment where needed to enable implementation of first-time programs for Immunocore. Work with speakers and contracts team to establish contracts for services.
* Participate in relevant scientific congresses and regional conferences to stay up to date.
* Own brand budget for relevant tactics and closely monitor performance to ensure cost effective implementation of all deliverables.
* Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.


EDUCATION, EXPERIENCE AND KNOWLEDGE


* 5+ years of commercial pharmaceutical or biotech experience required.
* US Oncology (Solid Tumors or Malignant Hematology) experience required. Immunotherapy and/or biologic experience preferred.
* Bachelor's degree with major in biology, scientific area, or related business. MBA, or related advanced life sciences/healthcare degree preferred (Ex. PharmD, MD).
* Experience working with and developing KOL relationships in the pharmaceutical/biotech industry is required.
* Business acumen with a solid grasp of marketing strategy, brand positioning, and tactical plan development is required.
* Preferred professional experiences include customer engagement, identification of up-and-coming thought-leaders, speaker program management, and marketing analytics is preferred.


WORK LOCATION/TRAVEL


* This is a field-based marketing role that will report onsite at the Gaithersburg, MD office. There will be a minimum of 2 weeks per month of travel in the field.


ESSENTIAL COMPETENCIES


* Proactive, results-oriented, self-starter motivated by a challenge.
* Strong customer orientation and focus. Passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.
* Good judgment in recognizing the distinction between "good enough" and perfection.
* Proven problem-solving and agency management skills. Partners to achieve results through others.
* Collaboration with cross-functional teams, including Medical Affairs and Compliance.
* Demonstrated excellence in project management and ability to multi-task across several projects under tight deadlines.
* Embraces change, embodies a continuous improvement mindset, excels in ambiguity, and exemplifies agility in day-to-day activities. Able to see and make connections between different initiatives to improve marketing implementation.
* Ability and desire to work in an entrepreneurial environment with moderate remote supervision.
* Strong written and verbal skills - be persuasive, engaging, and credible when presenting and working with both internal and external customers.

About the Company

Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industry's most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.


Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.

At Immunocore, we recognize that our employees are our greatest asset. We value the unique contributions each person brings to our team. By embracing Science, Trust, Respect, Integrity, Diversity, and Entrepreneurship (STRIDE), we create an environment where collaboration thrives, ideas flourish, and transformative changes happen. STRIDE represents more than just letters; it embodies our shared identity and drives our mission. We are dedicated to developing breakthrough therapies that transform patients' lives, advancing medicine, and supporting one another in these pursuits.


Immunocore is proud to be an equal opportunity employer. As such, we are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.