(Company is unable to sponsor or take over sponsorship of an employment visa at this time)
Leading Digital Media and Marketing Technology company seeks ambitious and driven Product Analyst with 1-3+ years in a Product Analyst or Product Manager role working on marketing technology product innovation projects/ initiatives - Eg. SEO, Social Media, User Acquisition, UX, Customer loyalty or similar MarTech / digital product innovations), or financial services platforms/ models - to work with the Product innovation Team and play a key role in validating, developing and testing product ideas and new technology solutions that enhance the digital marketing capabilities across our SEO/ Search, Social Media and Programmatic marketing suite of products. Experience leveraging data science and/or AI is a plus. Experience conducting A/B testing, along with some knowledge of digital marketing tools and platforms such as Google Analytics, Social Media advertising platforms, and SEO tools is also a plus. Will also consider financial services product analyst/ product manager experience.
This is an excellent opportunity to be part of a highly innovative and visible team, working with cutting edge technologies and pioneering new products and platforms.
Responsibilities Overview:
Market Research and Product Discovery - Conduct in-depth market research to identify emerging trends and customer needs.
Product Performance Evaluation: Assess the performance of new products and gather customer feedback.
Analyze market data to uncover opportunities for product innovation in media solutions.
Collaborate with Product Development Team to integrate market insights into the product development process.
Requirements:
2-3+ years Product Analyst or Product Manager / Data Analyst experience,
Product Analyst experience working with digital marketing platforms or tools (eg. Google Analytics, Social Media advertising platforms, or SEO tools) - highly preferred.
Bachelors in Computer Science, Engineering, Statistics or similar field
Working knowledge of Product Management tools and methodologies including JIRA, Asana, Sprint, etc.
Experience conducting A/B testing is a plus - to optimize marketing products and features.
Understanding of Data Science, AI, and cloud technologies.
Ability to test hypotheses based on market data and user feedback, using results to inform marketing strategies and product improvements.
UX (User experience), customer loyalty programs or customer experience (CX) testing/ analysis related to marketing products or similar tech platforms or products.
Proficiency in using data analysis tools and methodologies to guide marketing strategies and understand market trends.
For immediate consideration please submit resume in Word/PDF format.