Schedule: Hybrid, 3 days in office, 2 days work from home Monday-Friday 7am-4pm or 8am-5pm
Kelly Science is recruiting for a Marketing Manager for a dynamic company in the CDMO/Pharma industry, committed to delivering innovative solutions and exceptional service. We are seeking a talented Marketing Manager to develop and implement multichannel marketing strategies that drive growth and enhance our brand presence.
Key Responsibilities:
Strategic Development: Design and execute multichannel marketing strategies by analyzing economic indicators, tracking supply and demand trends, and monitoring competitor activities.
Corporate Marketing Plan: Lead the creation and execution of the corporate marketing plan across all business units.
Vendor Management: Manage relationships with third-party vendors, including advertising agencies, webmasters, and tradeshow companies.
Campaign Management: Plan and execute digital marketing initiatives, including web, SEO/SEM, email, social media, and display advertising campaigns.
Social Media Oversight: Design, build, and maintain the company's social media presence.
Performance Analysis: Measure and report on the performance of all digital marketing campaigns, assessing effectiveness against goals (ROI and KPIs).
Market Research: Conduct research and analysis on market trends and competitors to inform marketing strategies.
Content Collaboration: Collaborate with internal teams to coordinate the creation of articles, press releases, blog posts, and social media content.
Graphic Design Management: Oversee graphic design production for all marketing collateral.
Event Coordination: Organize and coordinate tradeshow arrangements, including registration, shipping, and promotion.
Budget Management: Manage the marketing budget, ensuring optimal allocation of resources.
Qualifications:
Bachelor's or Master's degree in Science.
Proven experience in digital marketing within the CDMO, Pharma, Biopharma, or Biotech industries (medical device is not relevant or considered)
Familiarity with the drug development process.
Experience leading and managing junior marketing team members.
Demonstrated expertise in SEO/SEM, email marketing, database marketing, social media, and display advertising campaigns.
Proficient in Salesforce, Pardot, and managing campaigns through Salesforce.
Experience with marketing automation and Global Data.
Strong written and verbal communication skills, with experience in crafting and executing marketing plans.
Exceptional project management, multitasking, and decision-making abilities.
Proficient in optimizing landing pages and analyzing website performance using tools such as Google Analytics and SEMRush.
Knowledge of HTML, CSS, and JavaScript.
Creative mindset with a metrics-driven approach to marketing.
Proficient in design software, including Adobe Creative Suite and Canva (Photoshop, InDesign, Illustrator).
Self-starter with strong problem-solving skills, able to work independently and collaboratively.
Ability to engage and build rapport across all organizational levels.