Job Description:
$35.00 - $50.00 (est. hourly pay rate) Job Summary: Our client is seeking a Senior Media and Marketing Stategist who will develop and write comprehensive media briefs and strategies. This opportunity is located in Bellevue, WA!
Duties:
Create, review, and approve media plans, ensuring alignment with business objectives
Oversee audience flow, landing page environment development, and audience journey management
Make audience targeting decisions by channel, ensuring alignment with middle- and lower-funnel media strategies
Oversee trafficking QA, including UTM parameters and CM taxonomy
Manage internal communications regarding campaigns, facilitate approvals, and make ad-hoc media decisions
Prepare and maintain all relevant slide decks to communicate media details
Coordinate with all internal paid media operators and teams
Monitor and analyze brand health metrics weekly, identifying trends and opportunities
Review and assess media performance reports from media agencies
Develop and manage project plan timelines using internal project management platform
Communicate deadlines to media agencies and internal teams, including creative
Report monthly media actual spend and create quarterly, biannual and annual forecasts
Desired Skills/Experience:
Bachelor's degree in Marketing, Business Administration, or a related field
Proven experience in media strategy, performance reporting, and project management
Strong analytical skills with proficiency in Google Analytics and performance reporting tools
Excellent communication and presentation skills, with experience creating executive-level reports
Experience with creative development processes and financial reporting
Knowledge of competitive analysis methodologies and industry trends
Ability to manage multiple projects and deadlines simultaneously
Benefits:
Medical, Dental, & Vision Insurance Plans
401K offered
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