I am sourcing for a strategic, experienced, and dynamic Vice President of Life Sciences Public Relations to lead communications efforts in the biotech, pharmaceutical, and healthcare sectors. This executive will play a pivotal role in managing client relationships, guiding communication strategies, and overseeing the development of impactful media campaigns. The ideal candidate will be a trusted advisor with a deep understanding of the life sciences industry, regulatory environments, and an extensive network of media and industry contacts.
Key Responsibilities:
Strategic Leadership:
Develop and execute high-level PR strategies that support clients' business objectives in the life sciences sector.
Provide strategic counsel to clients on communications issues, crisis management, reputation building, and media relations.
Lead integrated campaigns that resonate across various media channels and align with key regulatory and industry trends.
Client Relations and Account Management:
Cultivate and maintain strong, trusting relationships with clients, acting as a senior point of contact.
Ensure client satisfaction and deliver exceptional service, exceeding expectations in strategy, messaging, and execution.
Lead and mentor account teams, overseeing their activities to ensure high-quality, timely, and innovative communications work.
Media Relations and Thought Leadership:
Leverage established media contacts in the life sciences and healthcare industries to secure coverage in top-tier and trade publications.
Identify and develop thought leadership opportunities for clients, including speaking engagements, bylined articles, and industry awards.
Guide clients on effective social media strategies to engage target audiences and build brand awareness.
Regulatory and Industry Knowledge:
Stay updated on regulatory trends, scientific advancements, and public policy changes that may impact clients.
Advise clients on navigating complex regulatory environments and communicating effectively within industry parameters.
Business Development:
Lead efforts to expand the agency's life sciences portfolio by identifying new business opportunities and participating in the RFP and proposal process.
Build and maintain a robust pipeline of potential clients, partnerships, and media opportunities.
Team Development and Mentorship:
Mentor and develop junior staff, fostering an environment of learning and professional growth.
Champion diversity, equity, and inclusion in team and client engagements.
Requirements:
9+ years of experience in public relations, with a focus on life sciences, healthcare, biotechnology, or pharmaceuticals.
Demonstrated expertise in creating and leading strategic communications and public relations programs.
Bachelor's degree in Communications, Public Relations, or a related field; advanced degree (e.g., MA, MBA, PhD) is a plus.
Strong knowledge of industry regulations, including FDA, CDC, and other relevant bodies.
Proven track record of successful media placements, crisis communications, and thought leadership campaigns.
Exceptional writing, communication, and presentation skills.
Ability to work in a fast-paced environment, managing multiple clients and projects simultaneously.