Naviron is pleased to partner with a growing M&A firm that acquires and builds SaaS companies. They're growing and looking for a Sr. Marketing Programs Manager to own the strategy, management, and performance of marketing programs for their portfolio companies.
**This is a hybrid position, candidates must be located in Lehi, Utah or surrounding areas.**
How you'll contribute:
Managing primarily to new name and account growth bookings targets, create marketing mix consisting of lead generation, pipeline acceleration, cross-sell/upsell, loyalty and retention, and nurturing campaigns.
Design a comprehensive program marketing strategy that activates targeted segments, positioning, messaging/themes, touchpoint opportunities within the lifecycle, and forecasts return on marketing investment.
Track and measure all marketing investments and analyze campaign results, identify gaps, and optimize marketing efforts to meet strategic objectives.
Assist with hiring and development of team members.
Execute customer loyalty, retention, cross-sell/upsell, and win-back programs.
Work with the systems enablement, product marketing, and outside agencies in support of marketing execution.
Build and execute marketing programs that support industry events and conferences.
Provide weekly, monthly, and quarterly marketing performance reporting.
What you have:
Bachelor's degree in marketing or related discipline
5-10 years of relevant B2B SaaS experience in marketing.
1-2 years of experience managing a small team.
Marketing automation experience (Hubspot, SF Marketing Cloud, Marketo, or Eloqua preferred)
Deep understanding of marketing campaign methodologies and principles. (Familiarity with Sirius Decisions or Pragmatic Marketing methodologies is preferred.)
Excellent creative copy skills with demonstrated ability to write successfully for the web, social or ads.
Familiarity with conversion analytics, tracking methodologies, and a passion for data-driven reporting.
Proficient in managing and reporting marketing findings from systems like Google Analytics, Google Adwords, SEMrush etc.
Ability to be flexible and successful within a fast-paced and goal-driven environment.