We are seeking an experienced and results-driven Marketing Program Manager to lead marketing initiatives aimed at increasing brand awareness in key segments.
Keys to Success
Campaign Execution
Drive targeted marketing campaigns to increase brand awareness and visibility in key segments that results in increased recognition and a steady flow of qualified leads to the direct sales team.
Campaign Management
Plan and execute digital marketing campaigns, including online ads, social media, email campaigns, SEO, and promotion through the company's and partner websites.
Content Development
Collaborate with sales team and Content Specialist to create engaging marketing content that delivers the USPs and messaging for the targeted segment and audience. This includes digital and tradeshow strategies.
Media Management
Negotiate media budget and ad launch. Manage relationships with external agencies, associations and vendors to ensure timely and effective performance.
Performance Analysis
Compile, analyze, and present campaign performance metrics, using data insights to identify opportunities for enhancing future campaigns and improving overall marketing performance.
Responsibilities & Duties • Create integrated marketing campaigns based on market segments to gain new customers and build new and repeat business. • Conduct market research and analysis to identify target audience preferences and behaviors. • Implement tracking mechanisms and analytic tools to monitor performance and ROI. • Prepare and present campaign reports and insights to stakeholders. • Stay up to date with marketing trends, technologies and best practices to drive improvements.
Required Qualifications • Bachelor's degree in marketing, business, or a related field. • 5+ years of experience in marketing program management, preferably in design, construction, or building products. • Proven track record of managing online campaigns, with expertise in social media, digital advertising, and email marketing. • Strong experience in use of CRM systems to manage and measure campaigns. • Excellent analytical skills, with the ability to interpret performance metrics and identify optimization opportunities. • Ability to work collaboratively across multiple teams and manage projects with competing deadlines. • Exceptional written and verbal communication skills.
Preferred Skills • Experience in Google Analytics, Word Press, and marketing automation platforms. • Familiarity with website content management and design collaboration. • Experience in B2B marketing or working with a direct sales team.
Work Environment & Physical Demands • This is an on-site position in Caldwell, Idaho, with some flexibility for remote work. • Work is performed primarily in an office environment with moderate noise level. The employee in this class is frequently subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes. • Position requires sufficient personal mobility and physical reflexes, which permits the employee to function in a general office environment to accomplish tasks: • Constantly requires sitting at a desk for long periods of time, up to 8 hours and ability to lift up to 20 lbs. • Constantly requires clarity of speech and hearing, which permits the employee to communicate effectively. • Requires clear vision to read printed materials and computer screens to accomplish work. • Constantly requires repetitive movement of the wrists, hands, and/or fingers. • Light travel may be required.
Disclaimer
Must perform the essential duties and responsibilities, with or without reasonable accommodation, efficiently and accurately without causing a significant safety threat to self or others. The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skill required of all personnel so classified. This job description is not an employment agreement and/or an expressed or implied employment contract. Management has the exclusive right to alter this job description at any time without notice.
American Disability Act (ADA)
In accordance with the American Disability Act (ADA), Bestbath Systems may provide reasonable accommodations for qualified individuals with disabilities in order to enable them to perform essential job functions.