Hybrid Digital is the apparel print on demand partner to some of the biggest entertainment, music and sports brands in the world - Disney, Marvel, Warner Bros, Nickelodeon, Paramount, Universal, Beatles, Pokémon, NBA, NFL, NASCAR, Rolling Stones, Star Wars and others.
The Paid Media Manager is responsible for overseeing and optimizing our paid product advertising campaigns across major e-commerce platforms, including Amazon, Walmart, and Target+. The ideal candidate will have a proven track record of managing successful paid media strategies, a deep understanding of platform-specific ad tools and analytics, and a passion for driving sales growth through innovative advertising techniques.
What You'll Do
Strategic Planning: Develop and execute comprehensive paid media strategies to drive product visibility, traffic, and sales on Amazon, Walmart, and Target+.
Campaign Management: Oversee the creation, execution, and optimization of pay-per-click (PPC) ads, ensuring alignment with business objectives and budget constraints.
Performance Analysis: Monitor and analyze campaign performance data, providing actionable insights and recommendations to improve ROI and achieve KPIs.
Platform Expertise: Stay current with the latest advertising tools, trends, and best practices on Amazon, Walmart, and Target+, leveraging this knowledge to enhance campaign effectiveness.
Collaboration: Work closely with cross-functional teams, including product management, account management, sales, and creative, to ensure cohesive and effective advertising strategies.
Vendor Relationships: Manage relationships with external vendors and agencies, ensuring high-quality service and optimal performance.
Reporting: Prepare and present regular performance reports to senior management, highlighting key metrics, successes, and areas for improvement.
Budget Management: Develop and manage advertising budgets, ensuring efficient allocation of resources to maximize impact.
What You'll Need
Experience: Minimum of 5 years of experience in e-commerce ads management, with a strong focus on Amazon, Walmart, and Target+ advertising platforms.
Technical Skills: Proficiency in platform-specific ad tools (e.g., Amazon Advertising Console, Walmart Connect, Target Media Network) and analytics software.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions.
Communication: Excellent verbal and written communication skills, with the ability to articulate strategies and results to diverse audiences.
Project Management: Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and strategies.
Education: Bachelor's degree in marketing, Business, or a related field. Advanced degree or relevant certifications are a plus.
Preferred Qualifications:
Experience in e-commerce or retail industry.
Knowledge of additional digital marketing channels (e.g., social media, Google Ads).
Familiarity with SEO and content marketing strategies.
Hybrid Digital is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.