Feast & Fettle is a gourmet, fully-prepared meal delivery service. We prepare, cook, package, and deliver high-quality meals to our growing member base across New England and the Tri-State Area. Our team is composed of people from all backgrounds and walks of life - it's part of what makes our workplace so enjoyable. We're committed to keeping it that way and actively seek individuals who bring a unique perspective. What we all have in common is our intellectual curiosity and desire to learn and grow in our work.
We are seeking a skilled and results-driven Lifecycle Marketing Manager to manage and execute our email marketing, SMS, and offline lifecycle campaigns. The successful candidate will be responsible for developing strategies, setting up campaigns, and analyzing performance to drive member engagement and business growth. You will collaborate with cross-functional teams (Marketing, Product, Member Services) to ensure brand consistency and optimal performance. This is an on-site role at our HQ office in Rhode Island.
What You'll Do:
Own end-to-end management of email and SMS campaigns
Create and segment email lists to target audiences effectively
Optimize email templates for maximum deliverability, open rates, click-through rates, and conversions
Collaborate with email designer to ensure emails are visually appealing and aligned with brand guidelines
Conduct A/B testing on email campaigns to ensure effectiveness
Analyze campaign performance metrics and deliver reports on key performance indicators (KPIs), such as open rates, conversion rates, and ROI
Monitor email marketing trends, tools, and best practices to stay ahead of industry developments
Build out customer journeys to optimize for KPIs including but not limited to first order, reactivation of dormant accounts, and increasing AOV of current members
Ensure compliance with email marketing laws and regulations, including GDPR and CAN-SPAM
Create and manage landing pages for lead capture that feed into and complement email campaigns, ensuring high conversion rates and a seamless user experience
Develop and deploy surveys to gather customer feedback, analyze results, and share results with internal stakeholders
Work with Member Services team to execute offline lifecycle campaigns focused on retention and reactivation
What You'll Bring:
Bachelor's degree in Marketing, Communications, Business, or a related field
3+ years of experience in lifecycle or email marketing
Proficiency in email marketing platforms (e.g., HubSpot, Klaviyo, Braze)
Proficiency working in a CDP (e.g., Segment, Optimove)
Strong understanding of email marketing best practices, segmentation, and automation
Excellent copywriting and communication skills
Analytical mindset with the ability to interpret data and adjust strategies accordingly
Knowledge of HTML/CSS for email template customization is a plus
Experience with A/B testing and email campaign optimization
Ownership mentality; ability to completely own projects and channels
Accountability Metrics
Achieve 100% on-time delivery of campaigns, ensuring each stage (planning, content creation, launch) meets the defined timeline
Improve customer retention 5% within 6 months, 10% within 12 months
Conduct at least one A/B test per week on messaging, timing, or channel strategy to identify optimization opportunities
Improve email engagement rates by 10%+ within 6 months