LEEDARSON provides various IoT solutions for your Smart Home, such as automation, security, entertainment, and lighting. Our products are widely used in residential, commercial and industrial applications all over the world; including North & South America, Europe, the Middle East, and Asia.
Job Overview:
We are seeking a Market & Consumer Analyst to join our team. The successful candidate will be responsible for conducting thorough market and consumer research to identify market trends, consumer needs, and competitive landscapes. You will also be expected to deliver data-driven, actionable insights to help drive product development, marketing strategies, and business decisions. You are a self-motivated team player who enjoys working in a diverse and multicultural organization and is equipped with cultural competency to communicate effectively across different cultures and across work groups.
Key Responsibilities:
Conduct primary and secondary research to identify and analyze market trends, consumer needs, and competitive landscapes in the lighting, smart home, and home appliances industries.
Develop research plans, questionnaires, and surveys to collect data from consumers, industry experts, and stakeholders.
Analyzing research data to identify key insights and trends and to provide actionable recommendations to product development and sales teams.
Present research findings and insights to cross-functional teams and stakeholders to inform business decisions.
Collaborate with internal teams, including product development, marketing, and sales, to ensure research insights are incorporated into business strategies.
Stay up to date on industry trends, consumer behaviors, and emerging technologies in the lighting, smart home, and home appliances industries.
Identify new research opportunities and developing innovative research methodologies to improve the accuracy and reliability of research data.
Requirements:
Bachelor's or Master's degree in marketing, market research, business, or related field.
3+ years of experience in market research, consumer insights, or related field.
Proven experience of strong understanding of lighting, smart home, and home appliances industries is a plus.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Ability to communicate with audiences of different technical background.
Ability to work independently and in a team environment.
Proficiency in Microsoft Office and market research software.
Strong attention to detail and ability to manage multiple projects simultaneously.
Knowledge of statistical analysis and research methodologies.
Proven experience of strong understanding of lighting, smart home, and home appliances industries is a plus.
If you are passionate about the lighting, smart home, and home appliances industries and have a proven track record of providing valuable insights through market and consumer research, we encourage you to apply for this exciting opportunity as a Market & Consumer Analyst.
Working Conditions
Working in an office environment remaining in a stationary position for 50% or more of the time. Occasionally move about inside the office to access filing cabinets, office machinery, etc. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. The ability to observe details at close range (within a few feet of the observer) Must be able to exchange accurate information in these situations. Essential physical requirements, such as standing, stooping, or typing. Physical effort/lifting, such as sedentary - up to 10 pounds; light - up to 20 pounds; medium - up to 50 pounds; heavy - over 50 pounds. On occasion required to be on evening calls as a regular part of the job.
The Employer retains the right to change or assign other duties to this position.
LEEDARSON is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.