Fresh Express Brand is the U.S. market leader of the Value - Added Salads category. We deliver great tasting, nutritious, convenient healthy snacks, and ready-to-eat salads to health-conscious consumers. Our Company is a passionate group of professionals that care about quality of life, quality of work, and quality of people.
We're building the processes, tools and people needed to fuel our continued growth in the North American Market. We are currently looking for a talented individual preferably based in the Northern California (Sacramento, Modesto, & East Bay) or the Portland, Oregon area to manage both Chain and Independent customers based throughout the region as well as lead an experienced produce specific sales agency partner.
Position Summary:
The RCM (Regional Customer Manager) is responsible for managing and executing all retail sales initiatives within the West Coast Region. The RCM works in a collaborative manner with all functions within the company such as Business Management, Customer Service, Operations, Marketing and Revenue Finance to exceed volume and revenue targets.
Duties and Responsibilities:
Develop and execute sales plan and budgets that aligns company & distributor strategies/tactics to achieve Business Targets: Volume, Revenue, Profit, Market Share and ACV
Present category management data to customers
Assist in development of customer pricing protocols
Identify, develop, recommend, implement and measure Customer trade plans of Fresh Express products carried at retail accounts to improve volume and profitability
Influence account activities in all areas to support company objective
Manage Marketing Development Funds/ Budgets
Manage, coordinate, modify and tailor forecasting/planning processes to customers (distributors) in order to maximize production and customer service and minimize costs
Work and collaborate with in-store personnel and retail operations to improve in-store practices, handling merchandising
Review new business proposals and develop pricing recommendations
Assist with product pricing strategy
Develop accurate monthly volume and sales forecast
Fulfill Sales Dept. requests for product information and develop sales presentations
Resolve pricing issues
Required Education:
Bachelor's Degree is Required; Master's Degree preferred
Required Experience:
3+ years of direct and/or indirect selling experience within a Consumer Packaged Goods Company, with an emphasis in Perishables
Strong knowledge of the Northern California and Pacific Northwest area including produce distributors and indirect customers
Experience with Broker Management and Category Management
Required Skills:
Strong communication, selling and negotiating skills
Understanding of value selling, promoting and selling products/services. This includes new item presentation sell-in, assortment best practices, and promotional planning
Excellent communication and relationship building skill's
Strong technical and organizational skills
Understand merchandising and retail product setup
Collaborative & results/goal oriented
Understands the important rote of Category Management and implementing the strategic management of product groups through retailer partnerships, which aims by satisfying consumer and shopper needs
Travel Required:
Est. 50% - 75% on the road with customers. Some overnight travel.
Other Information:
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed, as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.