Plans, executes and controls annual global marketing communication plan focusing on key market campaigns and innovation launches.
Analyzes and builds different future scenarios to create new paths of business and communication channels.
Qualifications:
Bachelor's degree in marketing, Strategy, Engineering or related technical field preferred.
10 years or more B2B experience in Marketing and Communications required.
Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation.
Knowledge with integrated marketing and communications strategy and plan including LinkedIn campaign, paid campaign, tradeshow, PR and content marketing.
Hand-on experience with marketing automation (Marketo preferred) and account-based marketing.