Insight Global is embarking on an enterprise-wide initiative to transform the digital experience for the client. This role will be responsible for improving the performance & experience of the eCommerce applications with a focus on delivering the transition from a custom eCommerce application to the Adobe (Magento) eCommerce platform; and new eCommerce solutions based upon business strategy, goals, requirements, and definitions. Primary responsibilities include managing the day-to-day project of delivering a new eCommerce platform, ensuring feature parity with our existing eCommerce application, and developing new features and enhancements to increase online sales and new customer acquisition. You will be working in close collaboration with the Digital Office, IT, Marketing Communications, Dealers, and various business teams to mature our eCommerce presence. Developing a foundational knowledge of technology systems and business objectives will be key to developing and maintaining critical integrations with our eCommerce platform to drive online sales.
Must Haves:
Bachelor's degree in marketing, business, information systems, communications, or a related field
Minimum of 5 years of eCommerce experience within a marketing department supporting direct to consumer (B2C) and dealer / distributor (B2B) sales channels
Experience building and managing eCommerce websites with Adobe Commerce / Magento solutions
Experience interfacing an eCommerce website with a Dealer ERP business systems
Experience with Informatica P360 Product Information Management systems interfacing content with eCommerce applications
Experience writing epics, user stories, feature, and release definitions for development teams
Experience building marketing dashboards with data visualization tools
Familiar with UX best practices, landing page creation, responsive design and mobile first layouts
Familiar with CDP driven automation and personalization