This is a hybrid role with both remote work and on-site responsibilities. Occasionally, you may be required to travel for content creation, including on-camera appearances for photo/video shoots and scouting new creative opportunities.
About Us:
PatPat is a global apparel brand for kids and families founded in 2014 in Mountain View, CA by two engineer dads who were seeking better affordable and cute clothing options for their kids. PatPat has created an abundance of unique styles and made them more accessible for families online and in the PatPat app/site. We are pioneers in the family matching space launching with holiday pajamas in 2016 and now offering hundreds of unique styles for all occasions. PatPat has grown from a single app into a global ecommerce brand beloved by more than 21M customers 140 countries worldwide with over 30,000 kids and family clothing styles, and counting.
Job Overview:
This role will create original content for PatPat's Instagram and TikTok channels against evergreen initiatives, product launches, editorial campaigns, etc. This is an exciting, fast-paced, high intensity position that contributes greatly to the storytelling of the PatPat brand and will report directly into the Creative Manager. This role will be 70% content creation, 30% editing.
Responsibilities and Duties:
Self-guided social content creation (Including conceptual ideation, photography/videography and editing)
Edit content within TikTok/Instagram and/or external editing apps (audio, onscreen text, etc.) with a sense of urgency and high attention to detail
Orchestrate day-to-day content in the form of videos and photos to primarily live across our social media channels, but also on our website, and other digital properties
Conceptualize and create IG Reels, TikToks, and behind-the-scenes footage and other supporting assets for our editorial photo shoots and campaigns
Stay abreast of new creative trends, insights and generate ideas on how to best translate these across our social media universe
Comfortable being on camera and serving as the face of the brand (if/ when necessary)
Qualifications:
Excellent knowledge of TikTok and Instagram
Passion for pop culture, entertainment and fashion
Clear understanding of content best-practices
Excellent collaboration and interpersonal skills
Extremely positive attitude; thrives in a fast-paced environment
Confident in ability to pitch new, creative ideas
Strong organizational skills to manage simultaneous projects and short deadlines
Proven ability to work in a fast-paced environment and willingness to travel