Multi Media Advertising Account Executive at Cumulus Media Inc. in Harrisburg, Pennsylvania

Job Description:

Company Overview




Cumulus Media | Harrisburg, PA Our local stations in the Harrisburg, PA area include WINK 104 (WNNK-FM) Harrisburg Best Music, 105.7 THE X (WQXA-FM) Rocks, HOT 106.7 (WWKL-FM) Central PA's HOTTEST Music, 93.5 WTPA (WTPA-FM) Central PA's Classic Rock, and ESPN 96.5-95.3-1400 (WHGB-AM) Harrisburg's Sports Station and home to Penn State Sports, NFL and Harrisburg Senators Baseball. Cumulus Digital is our portfolio of Digital Advertising Products for Local Businesses.



Position Overview



Cumulus Media | Harrisburg, PA is hiring exceptional candidates to join our Local Advertising Sales Team. Cumulus Media hires passionate, outgoing, motivated, goal oriented, organized, customer-focused problem solvers who have great communication skills and a desire to WIN in a highly competitive, fast paced sales environment. Cumulus Media provides our teams with great products to sell, terrific training tools to help you succeed, and a sales system and culture where you can realize your full potential.

Cumulus Media offers coordinated RADIO and DIGITAL solutions to our clients that deliver Results and Return on Investment. Cumulus Media targets thousands of local businesses and introduces these companies to our large audiences and community of consumers. We can reach potential customers for local businesses ON-AIR, ON-LINE and ON-SITE.

The Multi-Media Advertising Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.


Key Responsibilities & Qualifications




Key Responsibilities:

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives


• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client


• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform


• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients


• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming


• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform


• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times


• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis


• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools


• Excellent communication skills


• Experience developing new business relationships in an outside sales role


• Excellent presenter to clients of sales opportunities and post-sale successes


• Strong understanding of lead generation and ability to connect with viable prospects


• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business


• Positive attitude with the willingness to get beyond comfort zone to grow professionally


• High energy and passion for the job


• Flexible and creative


• Digitally savvy


• 1--3 years in Media Sales background preferred


• Bachelor's Degree in Business, Marketing or related field is preferred

What We Offer

• Competitive Pay


• Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions


• Medical, Dental & Vision Insurance coverage


• 401K with company match


• Paid Vacation, Sick & Holiday time off


• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/



EEO Statement




CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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