MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
The MathWorks Corporate Social Media Specialist will enhance growth and engagement across the MathWorks and MATLAB social media platforms and our employee advocacy program. The primary role will be to create engaging content for technical audiences aligned with MathWorks business, HR, and DEI objectives.
Creating dynamic social content in support of MathWorks marketing campaigns
Basic administration of select social channels
Monitoring social trends to build timely and relevant social content to increase technical audience engagement
Scheduling and publishing video content across various social media platforms
Engaging with the MathWorks community through comments and messages on social media platforms
Analyze social campaign performance, create stakeholder reporting, and recommend countermeasures and optimization strategies
Collaborate with cross-functional groups to develop social strategies that are compliant with MathWorks brand guidelines and engage our highly technical audience
Qualifications
B2B technology social media marketing experience required
Deep understanding of social media platforms, trends, and engagement best practices
Demonstrated ability to create engaging video and graphic content that resonates with target audiences to enhance brand visibility and engagement across platforms
Excellent communication and interpersonal skills for working with cross-disciplinary marketing teams.
Ability to gather and apply feedback from internal MathWorks stakeholders.
Capable of working independently within a global organization.
Strong organizational and multi-tasking skills.
Experience executing social media strategies for a B2B or engineering audience
Strong expertise in leveraging video content to drive engagement and growth on LinkedIn and Instagram.
Experience with major Advocacy platforms (e.g., Hootsuite, Postbeyond, Sprinklr, and Everyone Social)
Experience developing engaging video and graphics with tools like Adobe Creative Suite, Canva, or similar software
Experience working with common social media management tools and platforms, such as Sprinklr
Experience in scripting, storyboarding, and producing high-quality video content
Required Qualifications
A bachelor's degree and 3 years of professional work experience (or a master's degree, or equivalent experience) is required.
The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.PDN-9da81c4d-82a9-4f16-8847-34e22a3e2744