Director Brand Marketing at B&G Foods, Inc. in parsippany, New Jersey

Job Description:

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The Marketing Director is responsible for managing the day-to-day marketing and general management duties across the retail channel of the Spices & Flavor Solutions business unit, as well as the development of short and long-term strategies. The Marketing Director will work with internal and external partners to execute such tactics as new product development, packaging changes, and consumer and shopper marketing initiatives. 

Responsibilities:

• Deliver sales, operating margin and EBITDA goals across a portfolio of directly managed brands.


• Manage business analytics, forecasting, and planning.


• Lead cross functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.


• Lead consumer and shopper marketing programs.


• Efficiently manage all marketing and advertising budgets to achieve brand objectives.


• Develop long-term & short term growth strategies.


• P&L ownership, including cost-improvement initiatives and linkage with Trade Marketing team, Supply Chain, R&D and Finance.


• Develop and execute annual marketing plans and 3-5 year strategic plans.​
  

Experience, Skills, Education:

• Bachelor's Degree required, MBA preferred.


• A Minimum of 10 years of marketing experience in consumer products, preferably in food.


• Previous full P&L responsibility, required.


• Expertise in IRI/Nielsen and Microsoft Office.


• Demonstrates strong business acumen and possesses strong knowledge of industry and retail landscape.


• Demonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.


• Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to Management.


• Demonstrates the ability to handle multiple projects in a fast-paced, resource limited environment.


• Has proficiency and understanding of digital environment to drive sales.


• Demonstrated drive for results and an accountability for the business.


• Excellent communication & presentation skills - both verbal and written.


• Must be able to multitask and re-prioritize workload frequently.


• Must be detail oriented and extremely organized.


• Very strong sales knowledge: Understanding and supporting the “selling” process with customer interface.


• Excellent creative skills:  Extensive experience with the development and design of packaging, advertising and other materials.


• Entrepreneurial spirit: Ability to work in an unstructured environment. Self-starter. Multi-tasker.


• Strong business acumen with understanding of various interdependencies of other functions.


• High performing team mindset.

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Equal Employment Opportunity:B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.

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