Digital Marketing Manager, Marketing - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

Passionate about digital marketing with a focus on paid search (SEM) marketing? The Digital Marketing Manager will take a lead role in strategy development, campaign oversite, analysis, testing, and reporting for all enterprise-wide paid search initiatives. You’ll work with internal teams and agency partners to effectively and efficiently drive online conversions and in-store retail sales. This role will be skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms.  You will join a growing Media team to develop innovative and forward-thinking digital marketing campaigns to attract and retain Publix customers in an ever-evolving omni-channel environment.  Additional responsibilities include:

• recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines


• serving as the Marketing digital channel development and implementation subject matter expert for paid search


• performance of assigned digital campaigns and projects


• effectively managing established digital channel multimillion dollar executional budgets


• promoting digital marketing through participation in department educational training and self-education opportunities


• dedicating time to marketing innovation and quality improvement


• managing special Marketing Communications related assignments

• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience


• At least four years of digital channel execution experience in Marketing or Advertising


• Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms


• Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)


• Knowledge of current and future trends in digital marketing and communications platforms and applications


• Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin)


• Knowledge of budgetary management, metrics and reporting


• Knowledge of content management and ecommerce systems


• Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization


• Knowledge of video optimization for search and performance


• Knowledge of Marketing project workflow process and digital process lifecycle


• Astute attention to detail and accuracy


• Ability to demonstrate leadership skills


• Team player attitude


• Analytical skills


• Persuasiveness and negotiation skills


• Ability to handle multiple priorities while ensuring a high degree of accuracy


• Passion for delivering great work and meaningful results


• Excellent verbal, written and presentation communication skills


• Willingness to travel up to a week at a time with overnight stays

• Master's degree in Marketing or Advertising


• At least six years of digital channel execution experience in Marketing or Advertising

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health, dental and vision plans


• Paid Time Off


• Paid Parental Leave


• Short- and long-term disability insurance


• Tuition reimbursement


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)