B2B Campaign Analyst, Digital Marketing at Elanco in greenfield, Indiana

Job Description:

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: B2B Campaign Analyst, Digital Marketing

The B2B Campaign Analyst is responsible for the implementation of Elanco’s B2B campaigns within Salesforce Marketing Cloud (SFMC) and Elanco’s CRM environment.   This person will play a critical role in growing Elanco’s omnichannel marketing capabilities. This role will work cross-functionally with the Digital Marketing team, an agency of record for campaign setup/execution, Elanco IT, and Sales and Marketing leaders.

Your Responsibilities:  

• Expand and extend Elanco’s digital footprint, brand awareness, and position us as thought leaders in Animal Health markets.




• Accelerate the organization’s growth from single-touchpoint digital campaigns to multi-step customer journeys including innovation of new journeys, modularized content / personalization strategies, assistance with segmentation strategies.




• Work with brand marketers and agency of record to successfully execute email campaigns aligned with business objectives.




• Gain understanding of Salesforce Marketing Cloud capabilities to effectively advise on campaign design and best practices.




• Apply project management principles to coordinate work within cross-functional project teams.




• Serve as primary point of contact for daily operational workflow process optimization.




• Build playbooks, document processes and drive adoption within marketing and sales teams.




• Grow customer engagement and impact through digital marketing campaign executions, delivering campaign performance KPIs, metrics, results and driving lead generation




• Work with content team to map content needs for successful customer journeys.




• Accountability of maintaining master calendar of events.




• Manage customer event attendance data and translate into actionable insights for sales team via CRM platform.

What You Need to Succeed (minimum qualifications): 

• Bachelor’s degree




• 2+ years of experience in email marketing




• Experience with email marketing automation platforms




• Experience with digitally-focused agile project management

What will give you a competitive edge (preferred qualifications): 

• A successful candidate is a strategic marketing professional with a strong email marketing background.




• Understanding of how email marketing is utilized in the digital space to acquire, engage, and retain customers.




• Exposure to technology platforms for content distribution, mobile technologies, digital merchandising, digital design, user experience, digital marketing, and/or CRM.




• Hands-on experience in digital content creation and distribution.




• Understanding of business-to-business communication and how to produce thought leadership that differentiates Elanco from competitors.




• 3-5 years experience in digital/content creation and execution of marketing initiatives including metric-based marketing programs




• Experience with Customer Lifecycle Journey development to deliver customer engagement across the buyer’s journey.




• Experience with monitoring campaign performance.




• Experience identifying areas for campaign optimization and communicating recommendations to business partners.




• Ability to direct impactful engagement messaging at each stage of the buying cycle from acquisition and lead generation to conversion.




• Strong experience delivering digital marketing tactics.




• Understanding of how new technologies and customer behaviors are impacting animal health and ability to make recommendations for improvement/innovation.




• Experience working with and coordinating with digital agencies.




• Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills.

Additional Information:  

• Ability to thrive in a fast-moving, entrepreneurial mindset where work is moving fast, decisions are made from data and intuition.




• Must be a self-starter, be self-motivated with a strong desire to win.




• Ability to make independent decisions on best course of action to inform digital strategies.




• Experience in working in a matrixed organization with global talent.




• Ability to quickly grasp & understand the technical aspects of the role.

Elanco Benefits and Perks: 

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include: 

• Multiple relocation packages 




• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO) 




• 8-week parental leave 




• 9 Employee Resource Groups 




• Annual bonus offering 




• Flexible work arrangements 




• Up to 6% 401K matching 

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status