The Marketing Manager is responsible for innovation/renovation marketing strategies and leads all commercial activation for Kappler's product portfolio. The Marketing Manager builds and analyzes customer insights, translating these to actions that bring value to our customers and commercial activations that drive sustainable, profitable growth. The Marketing Manager will have a strategic mindset with the ability to work closely with Marketing, Sales, Customer Service, and Technical Support & Training management.
Key Responsibilities:
Builds and leverages external market and internal insights to inform product innovation/renovation and develop effective branding and messaging to create and capture customer value.
Leads marketing initiatives (Innovation/Renovation/ Life Cycle Maximization / Product Changes) in support of driving profitable sustainable revenue growth.
Builds commercial value proposition for customers (end-user, chooser, distribution, and sales).
Activates market specific commercial sales and marketing plans, including trade show activation, to realize profitable revenue.
Leads the development and execution of detailed product commercialization plans, within the BFx framework, for all product renovation and innovation programs.
Partners with internal and external teams to guide development and management of digital sales tools (CRM), websites, SEO management, etc.
Monitors performance of marketing programs (ROI) and provides recommendations for improvement.
Manages any assigned marketing budget.
Actively visits customers and channel partners to capture insights and check and adjust marketing programs.
Maintain up-to-date knowledge of company objectives and support activities.
Work closely with Growth Strategy Director and marketing team to meet operational strategic goals.
Work onsite, in person to develop cross-departmental relationships and collaboration, maintain high levels of service and productivity, and be readily available to promptly address dynamic business needs as they arise.
Perform other related duties as assigned.
Required Skills/Abilities:
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Excellent interpersonal skills with a proven ability to create and maintain positive working relationships.
Ability to maintain confidentiality.
Ability to manage and direct projects including trade show planning and activation.
Ability to work autonomously and stay focused in a high-stress, fast-paced environment.
Strong supervisory and leadership skills.
Strong analytical and problem-solving skills.
Thorough understanding of company products and logistics.
Proficient/Experience with MRP, ERP, and CRM systems.
Basic math skills including an advanced understanding of units of measure, fractions, and decimals.
Proficient with Microsoft Office Suite or related software.
Education & Experience:
Bachelor's degree in marketing or related field strongly preferred.
Five to ten years of experience in marketing and/or brand management with a demonstrated track record of achievement and growth in leadership behavior strongly preferred.
At least one year of experience as a supervisor, manager, or similar relevant position strongly preferred.
Experience resolving complex problems and translating to business opportunities strongly preferred.
Proven ability to successfully collaborate and drive results across cross functional teams - sales, product development, manufacturing, etc., strongly preferred.
Experience managing projects through gate processes and managing products and portfolios preferred.
Work Environment & Physical Demands:
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform job functions.
Must be able to stand, sit, and walk for prolonged periods of time; talk, hear, and use hands and fingers to operate computer and telephone keyboards.
Noise levels are usually moderate.
Ability to see and adjust, close vision and distance vision.
Occasional travel required.
Must be able to lift up to 25 pounds at a time.
About Kappler:
For more than 45 years Kappler has defined the protective clothing industry with patented fabrics, innovative seaming technology and unique garment designs. All of our critical protection chemical and biohazard suits are produced at our corporate headquarters in Guntersville, Alabama, providing American-made quality for added assurance. Registered to ISO 9001 since 1996, we document every detail when it comes to ensuring product quality. End-user safety is priority one, and our integrated manufacturing process is geared to making sure every garment meets demanding specifications. Whether it's designing the most user-friendly suit possible or pressure-testing every gas-tight suit before it leaves the factory, Kappler quality comes through every time. From Berry-compliant products for DoD markets to NFPA-certified apparel for the most challenging hazmat calls, you know what you're getting into with Kappler.
How to Apply:
Apply online at https://www.kappler.com/about/careers
Or email your resume and cover letter hr@kappler.com
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required by the employee. Kappler is an Equal Opportunity Employer.