Marketing Analytics Data Analyst - CRM, Marketing - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Job Description:

Are you interested applying your Customer Relationship Management (CRM) skillset to a Fortune 100 retailer?  Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data?  Are you looking for a career where customer acquisition, engagement, and loyalty problems come across your desk every day?  Do you want to apply your knowledge of customer data and analytics to help solve constantly changing business and customer facing opportunities?  Are you interested in utilizing your Alteryx and Salesforce skills to positively impact crucial business decisions?

The CRM Data Analyst is responsible for developing customer and loyalty analytical solutions that support marketing campaign strategy development, execution, and insights. The CRM Data Analyst will bring descriptive analytical skills and direct marketing channel experience to thoroughly understand how to market to our customers most effectively through disciplined segmentation and targeting efforts. This position uses data analytics to uncover trends in customer loyalty and consumer behavior that drive decision making that improves profitability and performance of our stores, products, and services. This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.  

Responsibilities include:

• responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including: Marketing, Corporate Purchasing, Real Estate, and other support areas


• developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas


• the development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC/data validation, gathering info from SMEs


• participating as the primary analytical support for data driven cross-functional strategic initiatives


• identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

Important:  Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.

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• Bachelor’s degree in Data Analytics, Economics, Finance, Geography & GIS, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline from an accredited college or university or equivalent experience


• 1-year in an analytical role specializing in data manipulation, interpretation, report writing, and data insight summarization/reporting


• 1-year analytical experience:
  
  
  
  • Writing SQL; OR
  
  
  • Conducting Financial performance analysis; OR
  
  
  • Writing R code or similar functionality within other statistical tools; OR
  
  
  • Using a Geographic Information System (GIS) specializing in demographic analyses
  
  
  • For recent college graduates, these requirements can be satisfied by relevant coursework


• Advanced knowledge of mathematics and statistics


• Accounting and/or Finance knowledge (basic knowledge of accounting principles)


• The ability to work effectively without close supervision or guidance


• The ability to self-direct work activities and take action on tasks without direction from a supervisor


• The ability to work productively and effectively when faced with stressful work situations and time pressures 


• The ability to manage time so that the priority of the activities determines the timing and amount of attention they receive


• Arithmetic computation and reasoning


• The ability to inspect, cleanse, transform and model data from various sources with the goal of discovering useful information/trends, informing conclusion and supporting decision-making


• The ability to interpret, analyze, and explain financial information


• The ability to understand and apply new information, procedures, or principles to perform job duties


• The ability to understand the “big picture” and the interrelationships among various parts of the organization


• Innovation and creativity


• Problem solving skills


• The ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors  


• Customer focused


• The ability to persuade, convince or achieve buy-in from others


• Negotiation skills


• Active listening skills


• Presentation skills


• Verbal and written communication skills


• The ability to collate data extracts and summarize key findings into concise relevant and easy to digest reports/deliverables for decisions makers


• Advanced skills in Microsoft Word, Excel


• Basic skills in Microsoft PowerPoint


• Intermediate skills in Microsoft Access


• Skilled in SSMS or other SQL based application

• MBA or Master’s degree in Analytics, Economics, Finance, Computer Science, Statistics, Data Science, Engineering, Marketing, Business, Geographic Information Systems, GIScience, or another analytical discipline


• 3+ years of analytics work related experience


• Data Science Certificate Or Business Analytics Certificate, Salesforce, Geographic Information System Professional


• Recent completions of Coursera or similar courses to demonstrate ability to stay on trend with analytics


• Knowledge of Data analysis techniques, including: inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision making


• In depth understanding of Information Systems design methodologies and testing processes


• Skills in Data visualization/story telling


• Expert skills in Microsoft Word, Excel


• Intermediate skills in Microsoft PowerPoint


• Advanced skills in Microsoft Access


• Skills in Alteryx, Tableau, PowerBI, and other Business Intelligence Tools (ETL)


• Skills in Salesforce


• Skills in ArcGIS/ESRI


• Experience with marketing methods and approaches (e.g., segmentation, targeting, audience creation, customer/consumer data, data privacy, etc.)

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health, dental and vision plans plan


• Paid Time Off


• Paid Parental Leave


• Short- and long-term disability insurance


• Tuition reimbursement


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)
  

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