The Product Manager will be responsible for P&L management, strategic planning, day-to-day business management & keeping the organization informed of updates to product and business strategy.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
Drive category growth in terms of revenue, market share, and global expansion. Develop 3-5 year product strategy.
Curate line plan driven by consumer, market and retailer insights capitalizing on specific needs and white space opportunities
Lead kick offs with design team to present product needs and design recommendations based on detailed analysis of past performance, Kids II business objectives, and evaluation of market trends and opportunities
Develop Channel Strategy within the line plan that aligns with retailer and Kids II business needs
Ensure products align with brand and marketing experience
Lead creation of sell in strategy including product reason for being, merchandising recommendations, competitive advantages, market point of view and differentiation
Present new products to key retailers and support Sales in preparation of pitch decks, product overviews and sell sheets outlining the unique selling proposition
Monitor financial performance for assigned category including revenue tracking, margin and profitability review, and ROS analysis
Lead market and competitive research analysis and provide updates to design and cross functional teams as necessary
Work with design, engineering and procurement teams in achieving margin goals, FOB (cost), and quarterly launch calendar
Establish MSRP pricing, evaluate margins and adjust product / packaging / pricing as needed to achieve target financials
Seek cost reduction opportunities to increase margin; work with engineering, design and supply chain to implement changes
Collaborate on packaging strategy including copy, graphics, content, and hierarchy of call outs; Create packaging brief to guide packaging team on desired design
Collaborate on design brief to initiate marketing, fashion, video, photography, or other creative functions on project requests to bring the story to life
Host cross functional meetings to align on strategy, present new product opportunities, product updates and merchandising plans by retailer, brand and launch quarter
Initiate requests for research and collaborate on research plan and execution of insights
Lead cross functional product development team to successfully commercialize products and meet financial goals
Online product reviews - identify items to feature in seeded reviews and influencer outreach and develop action plans for low rated items
Perform analysis for SKU rationalization and productivity at the item level and make a recommendation on go-forward plan
Participate in S&OP process to ensure smooth product transitions, minimize inventory exposure and ensure high order fill rates.
Sales call, trade show and global showroom support
New Hire Training/onboarding
QUALIFICATIONS & EXPERIENCE
5+ years of experience in Category Line and Business Management is required.
Must have general knowledge of manufacturing materials, product development processes and costs.
Familiarity with the online and brick & mortar retail landscape is strongly preferred.
Prior experience managing the product P&L is required.
EDUCATION & SKILLS
Bachelor's degree in business management, finance or other related field or equivalent work experience is required.
Ability to execute and excel in high-paced organization
Ability to deal with changing environments, tight timelines and multiple priorities
Outstanding oral and presentation-based communication skills