Well known retail client, (Metrowest area) is looking for a Retail Marketing Manager for the next 4+ months, this role could extend into the fall and is onsite 2 days a week. Must have strong writing skills and at least three years experience in retail marketing. along with brief writing skills and strong communication.
The Marketing Manager forecasts and drives Retail Marketing initiatives as follows:
In-store Experience:
- Manage development of in-store programs by crafting creative briefs and inspiring the creative team.
- Evaluate creative and provide feedback to ensure that marketing assets deliver against the Retail Marketing Strategic plan, aligns with the Brand creative platform and supports merchandise initiatives.
- Coordinate with project management, art buying and production to ensure on-time, on-budget programs that enhance the customer experience.
- Participate in content shoots by partnering with creative on pre-production details and align on merchandise priorities.
- Lead the creative development of in-store digital content including dressing room monitors, Call Forward, Digital Screens, In-store messaging and music.
Budget
- Responsible for maintaining the Retail Marketing budget.
Team
- Partner closely with Marketing Specialist, providing guidance and opportunities to develop and grow skill set.
Internal Partnerships
- Work closely with Store Brands, Store Operations, Store Design, Creative, Project Management and Production teams to build consensus and drive for results.