Job Description: The Senior Marketing Manager will play a crucial role in developing and executing our client's marketing strategies. This position requires a strong background in public relations, content generation, and market research. The ideal candidate will have experience working with agencies and managing a team member.
Key Responsibilities:
Develop and implement comprehensive marketing strategies to enhance brand visibility and drive growth.
Oversee public relations activities, including media relations, press releases, and crisis communication.
Generate engaging and high-quality content for various platforms, including social media, blogs, and websites.
Collaborate with external agencies to ensure alignment with marketing goals and objectives.
Conduct market research to identify trends, opportunities, and competitor activities.
Manage and mentor at least one team member, providing guidance and support to achieve team goals.
Analyze marketing campaign performance and provide actionable insights for continuous improvement.
Coordinate with cross-functional teams to ensure cohesive marketing efforts.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years in marketing and PR
Demonstrated experience working with marketing agencies.
Solid experience conducting market research and utilizing findings to inform strategy.
Experience managing and mentoring team members.
Excellent communication, organizational, and project management skills.
Ability to work effectively in a fast-paced environment and handle multiple projects simultaneously.