We are OMD, Adweek's Global Media Agency of the Year in 2019 and 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Our success is built on core principles:
Dynamic Diversity: Embracing diversity in perspectives, skill sets, backgrounds, and demographics.
Radical Collaboration: Fostering teamwork and collaboration across diverse teams.
Rapid Prototyping: Encouraging curiosity and innovation through constant testing and evolution.
Total Transparency: Committing to openness and honesty in all our dealings
Who We're Looking For:
We are looking for an experienced paid social expert with a knack for managing social campaigns and driving result. This person has in-platform experience working across the major social platforms including Meta, TikTok and Snap. They have shown their ability to successfully carry out social activation plans with speed and agility leading to strong business outcomes.
A-solution-seeker who always looks on the bright side and is willing to jump over obstacles to bring the work from good to great.
Summary of Role:
As a Retail Social Senior Associate, you'll assist the Retail Social Manager in building and managing paid social campaign performance to deliver actionable insights. Your role will involve active listening to understand client needs, translating them into achievable objectives, and actioning on those platform strategies. You'll dive deep into data analysis to develop insights and optimize campaigns, all while collaborating closely with your team to share insights and drive success.
Role Expectations:
Assist with paid social campaign management from development to optimization, including budget planning, campaign launches, and pacing.
Conduct advanced QA to ensure error-free campaigns and implement testing strategies
Develop insights and strategies aligned with client goals and effectively convey them to clients
Analyze campaign reports and develop projections and proposals
Proactively bring new ideas to improve campaign performance
Proficient in Microsoft Excel and PowerPoint
Collaborate with partners and vendors to stay updated on new features and troubleshoot campaign issues
Assist in client-facing deliverables, including presentations and quarterly reviews
Work with feed partners to troubleshoot and provide assistance in managing the social feed for dynamic campaigns
Prisma entry for budget management and tracking
Working with partners to help setup pixel and conversion mapping strategies
Ability to work on a fast-paced account with agility and speed
Required Education & Experience:
Bachelor's degree in marketing, advertising, or communications
1-2+ years of experience managing paid social campaigns and working in-platform
Proactive self-starter with strong program management and organizational skills
Ability to analyze and act on marketing data effectively
Working knowledge of Microsoft Excel and advanced proficiency in PowerPoint
Experience managing paid social performance campaigns to drive sales / revenue on platforms like Facebook/Instagram, Twitter, Snap, TikTok, Pinterest, or Reddit
Paid experience working in Meta is required
Meta Blueprint Certification is recommended, other social certifications are welcome
Compensation Range: $40,000 - $65,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.