Are you a talented Marketer who wants to take the lead role in developing marketing campaigns for a mission driven organization looking to elevate the standard of healthcare? Are you an analytical, tech savvy critical thinker who can think strategically but loves tactical implementation?
Intero Chiropractic is looking for a Growth Marketing Manager to take charge of our growth marketing efforts, including driving social media, paid advertising and lead generation. We are looking for an ambitious, results-driven manager with outstanding marketing acumen and exemplary work ethic who takes pride in transforming the business and team to excellence.
The ideal candidate will be logically measured, and a strategic planner with the ability to specify, strategize, and define opportunities as well as execute on those growth opportunities.
This individual will be able to develop and execute data-driven growth strategies. For this position, it's also essential to be up-to-date with new technologies and marketing trends. Ultimately, the manager should be able to expand our company's digital footprint, top line revenue growth, and conversions.
The Company:
Intero Chiropractic offers an innovative approach to healthcare, and has a vision to elevate the standard of chiropractic.
We provide a systematic and scientific approach to removing pain from the body. At our office, we are known for taking on tough cases. And we're exceptional at restoring our patients' health. We use no drugs or surgery. Instead, we figure out what's going on both neurologically and structurally in the body.
Our secret is the renowned Gonstead chiropractic technique, which goes above and beyond a traditional chiropractic assessment. Gonstead is a precise system, and the doctors that utilize it are able to deliver the most specific adjustments, addressing problem areas to restore and maintain optimal health. Our goal is to help your body heal naturally. Our results with the Gonstead technique have helped over 3,500+ patients get their lives back on track. Over 90% improve within weeks of care.
Check out this video to learn more about how this company why this company was founded and how the Gonstead technique has changed patients' lives: https://youtu.be/Zc3ER5YU56U
Where we're going: To fulfill our vision of elevating the standard of chiropractic, we have currently started an information product business to teach other doctors and students this unique approach, are currently in the process of opening up a training facility as well as two additional locations (with a third on the way), and our founder is currently authoring a book on our approach.
Our Core Values: We put a premium on our culture and values and seek a candidate who is like-minded that will help drive our forward thinking, metrics driven organization to the next level.
Do What you Say
Patients First
Humble yet Confident
Set a High Standard for Everything
The following are detailed performance objectives for the Growth Marketing Manager. When measuring overall aptitude and cultural fit, all candidates will be benchmarked using these standards. We prefer that the Marketing Manager learn our business and current marketing strategy during the first 30 days. Next, the Manager will start executing on the performance objectives listed below:
90 Day Performance Objectives:
Understand our company and objectives, strategy, and unique selling points
Understand the drivers of leads into our business, and how to drive that process
Begin to contribute to the strategy, develop KPI's and metrics for the full funnel
Begin to execute on social media content strategy and creation, as well as development of our lead nurture process & CRM.
Help leadership team free up their time by making sure contractors are achieving results through excellent project management and systems design.
180 day performance objectives:
Execute on KPI's and long term goals
Create the tactical "how" of the year 1 goals, pivoting when needed
Driving revenue growth fully, and project manage initiatives that will allow us to open up more offices