This role will lead new partnership opportunities to grow eCommerce with a focus on Online Channel Acceleration, Consumer Acquisition & Retention, and Data Analytics.
The scope includes evolution of online channel growth strategy in mature and emerging markets, development of a Consumer Data Strategy for Travel Retail, and planning and execution of new partnership initiatives with multi-regional Duty-Free Retailers, airlines and 3PPs.
Responsibilities:
Continue to evolve and equip the Travel Retail Online business with go-to-market Retailer Media & CRM playbooks, new data analytics tools, and partnership marketing initiatives. This role will work in partnership with the Consumer Acquisition and Retention Manager for Travel Retail Worldwide.
Qualifications:
Independent Contributor- Results-oriented, resourceful, strategic thinker with a strong sense of accountability with proven track record of relevant business experience. • 10+ years of related experience in online business (ecommerce & retailer.com) preferably within Prestige Beauty, Online Retailer, and/or High-Growth DTC brand. • Experience leading and accelerating Performance Marketing and Retailer Media engagements with 3rd Party Retail Partners • Direct and Indirect Database Marketing Program Management • Brand CRM/Loyalty marketing and paid digital experience for acquisition marketing • Ability to expedite and define processes without losing sight of delivering the end-goal • Experience mentoring and developing junior team members • Experience with pure plays, 3PPs and Affiliate Marketing a plus • Ability to elaborate strategy for SME and non-SME Business Audiences