The Business Analytics (BA) team is a lean, cross-functional analytics team that serves Toyota's Sales Pillar. The Marketing Analytics team, a subset of Business Analytics, enables data-driven business decisions across advertising, marketing, and digital domains across the customer journey, by delivering insights and analytics solutions that provide centralized access to data stitched together from disparate sources. The Marketing Analytics team is seeking a highly qualified Digital Analytics Sr. Technical Product Owner.
RESPONSIBILITIES:
Execute on the defined digital analytics strategy, constantly assessing our approach, tooling, and dashboards, aligned to the overall business analytics strategy
Develop strong relationships with key business and digital product leaders to champion digital analytics & testing, align on focus areas, identify & proactively address problems, and deliver business recommendations
Strong influencing skills that drive alignment with a wide range of stakeholders in a non-hierarchical environment, including business, agencies, and technical teams
Ability to simplify complex ideas and communicate effectively, both verbally and in writing, with senior and junior technical and non-technical audiences
Collaborate with team of web analysts, data visualization and data engineering professionals to gather requirements, prioritize the backlog, and deliver analytics solutions
Empower our digital team and supporting team members with actionable insights allowing them to make effective decisions quickly based on facts
Evangelize a hypothesis-based approach to testing and quantitative audience-based analysis to identify digital opportunities
5+ years of experience with large-scale e-commerce data and analytics platform, including building Digital performance KPIs, Performance Marketing, and Testing & Optimization capabilities (AB and MV Testing)
Develop explicit testing procedures and playbook based on resource plan, best practices, and execution criteria
Demonstrate a deep understanding of digital business metrics and digital analytics best practices with an aptitude for storytelling, and coach the team to focus on explaining not just what happened, but why it happened
Mastery of a wide range of product management and design thinking techniques and tools (e.g., vision setting, user stories, KPIs, customer journey maps, product roadmaps
Strong experience building dashboard using Tableau and SQL
Deep understanding of the modern data and analytics technology stack, from leading cloud data platform solutions such as AWS, Amazon Redshift, Google Cloud Platform, to BI applications such as Tableau, Power BI, Adobe Analytics, Google Analytics 360, etc.
Exposure to the value chain of Data and Analytics, from building Data Pipelines to advanced Data Science programs, and for all types of analytics: Descriptive, Diagnostic, Predictive & Prescriptive analytics.
Input, critique and make recommendations on our marketing technology implementation strategy to ensure alignment with ITx
Strong understanding of security and risk principles around data, including governance and architecture considerations
QUALIFICATIONS
Bachelor's Degree in Business, Marketing, Mathematics, Computer Science or Statistics, with significant quantitative course work is required
Proficiency in dashboard development using Tableau
Proficiency in data querying using SQL
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Intermediate level experience in generating reporting and insights in sales and/or marketing
Technical experience regarding data models, databases, data mining and querying techniques