Calming Co. is a rapidly growing direct-to-consumer eCom startup in the dietary supplement space. Our flagship product, Ü Relax, has experienced massive success and we expect to continue the same trajectory throughout 2024 and beyond with the upcoming launch of Ü Focus and our recently launched Ü Sleep.
We are a young and innovative company that is ever-changing and ever-growing but with one mission in mind - we're dedicated to providing the most effective herbal tonics on the market.
Who You Are
You're a seasoned Content Creator who has worked in an agency leading creative strategy for 8-9 figure eCom brands. You are well versed in direct response marketing and can use data to continuously create high-converting paid ads. You enjoy the creative process and aren't shy in front of the camera and have experience creating product-focused ads for TikTok and Meta. You also feel comfortable taking initiative operating in a fast-paced start-up environment and are passionate about paid advertising.
Job Description
We are seeking a Content Creator/Creative Strategist to spearhead the performance of direct response, conversion-focused video ads. You will be the brainchild of our creative department, working alongside a highly-skilled and well-experienced team. Together, your goal will be to elevate Calming Co. to reach nine figures of revenue. This role demands significant ideation, with a focus on generating weekly content ideas aimed at achieving direct response objectives for video ads. In addition to ideation, you'll be responsible for communicating your ideas effectively to the production team to ensure high-quality deliverables. You'll also leverage performance data from platforms like Facebook, TikTok, and Google Ads Manager to continuously optimize and create high-performing video ads that resonate with target audiences.
Utilize tools such as Foreplay, Facebook Ads Library, and other social sites to find trends to take inspiration from.
Draft angle ideas with detailed notes, inspiration and hooks for copywriters
Manage a team of copywriters, overseeing their progress, providing feedback and proofing to ensure timely delivery and compliance with FDA/FTC regulations.
Collaborate with Art Director to produce storyboards and act as casting director, selecting talent for both in-house and remote production shoots.
Collaborate with Producer on-set to oversee in-house video ad production shoots and sign off on post-production content.
Analyze paid ad data inside of Meta, Google, TikTok, and Northbeam to make decisions on new content and variations.
Shoot UGC video content using iPhone when you are the actor
Results-Driven Experience
Our ideal candidate will have experience that matches our company's needs. This includes:
Working with 8-9 figure eCom brands within a performance agency setting
Creating high-converting paid UGC ads
Direct response marketing or copywriting
Creative strategy and hook development
Data analysis using Meta, TikTok, and Google Ads Manager
A strong passion for advertising is required
Why Choose Us?
Our small team is highly passionate and dedicated, and we have a positive culture and commitment to career development. We have a driven, but relaxed work environment with amenities such as a ping pong table and Playstation 5, as well as competitive compensation and benefits, including medical insurance and planned stock options for employees.
What's Next?
If you are excited about this opportunity and have a positive outlook on life, we encourage you to apply. In addition to your resume, please include a cover letter and portfolio of paid social ad campaigns. We look forward to receiving your application and will respond promptly with next steps.
Compensation & Benefits
$75,000 - $85,000 + quarterly performance bonuses
Planned stock options after one year of full-time employment