We're Agency Tourism Marketing, a full-service agency majorly dedicated to travel and tourism brands. We work primarily with destination marketing organizations (DMOs) as well as destination attractions including ski resorts, whitewater outfitters, scenic railroads, lodging properties, and more.
We're searching for a key player at our organization. This position is responsible for setting and executing the strategic direction for our clients while carrying out regular marketing activities. This role will report to the President and work collaboratively across our small team.
This position requires 4-5 days in person, in office, per week.
50% Marketing Execution
Propose, build, and execute impactful marketing campaigns across all digital channels
Provide compelling copywriting for websites, digital ads, travel itineraries, and more
Act as project manager when working with contractors, internal team, or other agency partners
Lead efforts to plan and execute paid digital across platforms like Google Ads, Microsoft Ads, and Meta Ads. Recommend the appropriate platforms for clients
Contribute to creative development and sometimes pilot content strategy for a client
Use knowledge of SEO/UX to infer direction in content strategy and website work
Wireframe designs or complex flowcharts to facilitate creative visions
Lead internal development of firm's promotions and communications
Prepare email strategy end-to-end for clients, including automation and database management
30% Account Management
Serve as the primary contact for all clients
Produce regular reports for clients that offer comprehensive review of activities, performance insight, and outline of potential opportunities
Lead client discussions, roundtables, and strategy sessions. Recommend next steps for clients backed by a data-first approach
Manage budgets, statements of work, and leadership as a project manager to deliver results to the client
Share team responsibilities to host training or tutorial sessions with client
Strengthen relationships of clients by providing impactful engagement, recommendations, and overall partnership
20% Team Leadership and Development
Lead efforts to locate and secure new work through RFP bidding processes, or by uncovering new growth opportunities with current clients
Share tradeshow responsibilities, and other speaking engagements with the team. Lead internal efforts to further engage with travel and tourism industry
Stay abreast of latest travel and tourism/marketing industry happenings, trends, and best practices. Use knowledge to support client needs
Communicate insight and findings to leadership, help mold direction of the company
Experience
We understand that certain lived experiences can be just as meaningful as traditional education and careers. Despite our guidelines below, we strongly encourage you to apply if you feel like you're a good fit.
3+ years of experience developing campaign content on behalf of a brand, agency experience preferred