Posted in Marketing 3 days ago.
Type: Full Time
Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
Are you a marketing professional who loves to learn, enjoys using data to drive improvements, and thrives in a collaborative, process-oriented environment?MathWorksis seeking an experienced Field Marketing Specialist to partner with business sectors and sales teams to build high-impact inbound and outbound marketing campaigns that generate new leads and engage existing customers. You'll work at a strategic level supporting North America's lead and awareness generation process, as well as at a tactical level developing campaigns for specific sales teams, industries, and application areas.
In this position, you'll collaborate with Sales, Industry Marketing, Product Marketing, Creative Services, and other groups across the organization and around the world. The ideal candidate will have strong project management and communication skills, demonstrate a data-driven approach to demand generation, and have a proven history of cross-functional collaboration.
MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence.
Develop a yearly marketing strategy to align to sales objectives that include a variety of inbound and outbound marketing tactics.
Plan and implement integrated marketing campaigns including tactics such as email, events and digital.
Work with sales teams to understand the needs of their customers and prospects.
Collaborate with global marketing teams on projects and campaigns.
Work with crossfunctional teams to leverage targeted and engaging content for integrated campaigns.
Analyze customer and account data to create actionable insights that turn into leads.
Be creative to work on ad-hoc prospecting and customer engagement activities.
Collaborate with the Sales and Technical teams to support Social Selling efforts.
Perform detailed analysis of tactics, channels, and offers with recommendations to improve our mix of programs.
Support the further enhancement of our events and social media activities.
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