Brand Strategy Manager - Automotive Industry at AccruePartners in Houston, Texas

Posted in Other 2 days ago.

Type: full-time





Job Description:

THE TEAM YOU WILL BE JOINING
  • A rapidly transforming Fortune 500 B2C company
  • Strong, established business model with consistent growth
  • A company that focuses on being involved and giving back to the community
  • Newly created team within an established organization looking to transform their industry

WHAT THEY OFFER YOU
  • A company that focuses on being involved and giving back to the community
  • Strong, established business model with consistent growth
  • A rapidly transforming Fortune 500 B2C company
  • Strong, tenured leadership with a clear vision and strategy
  • Award winning training program - Training Magazine Top 125, and Brandon Hall Awards
  • Significant professional growth opportunities
  • Competitive compensation plan with comprehensive benefits - medical, dental, vision, HAS, 401k match, PTO

WHERE IS THIS POSITION LOCATED
  • Houston, TX

WHY THIS ROLE IS IMPORTANT
  • Owner of the OEM brand narrative, ensuring a consistent brand strategy that delivers on brand promise and purpose.
  • Develop and execute brand strategy to elevate presence and increase sales. You will be the owner of the brand narrative and responsible for ensuring consistency across locations.
  • Identify brand needs and competitive actions to support marketing initiatives focused on increasing sales, service, profit, market share, and brand loyalty.
  • Oversee daily marketing performance and understand operational performance related to the brand and competitive initiatives.
  • Ensure cohesive communications between brand strategy and location level marketing.
  • Act as the first point of contact for the field in answering questions about marketing plans specific for each location.

THE BACKGROUND THAT FITS:
  • 5+ years of overall marketing experience with a recent focus on strategy
  • Bachelor's Degree in Business Administration, Marketing, or similar focus
  • Automotive industry marketing experience is REQUIRED
  • Previous experience in developing and implementing brand strategies
  • Strong understanding of the Marketing 4 P's and how to implement this into a brand strategy nationally
  • Proven track record of budget allocation and management

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