*Open to Remote Candidates, with a preference for hybrid at our HQ in La Jolla, Ca*
Position Summary
The Shopper Marketing Manager is responsible for an important key growth initiative: to maximize our brand communication and presence in store, in a manner consistent with the brand strategy and helps us win at shelf. Responsibility will include shopper & national consumer promotions across all trade channels: Retail Grocery, Mass, Club and Convenience.
This role will have a high impact on overall trade engagement and serves as a key point of contact at the intersection of Marketing, Sales, Operations, and external broker partners to achieve our growth agenda.
Additionally, the shopper marketing manager will provide shopper & consumer insight to support the sell-in process, lead the evaluation of all activity, support the development of sales materials and influence future toolkit development. This will also include management of major trade shows.
Shopper/Customer Marketing Activity Management
Define and execute annual activity plan from the marketing and sales priorities and shape rolling 18-month plan for shopper marketing and national consumer promotions.
Be the custodian for any retailer specific loyalty programs to ensure consistency, impact and effectiveness, making recommendations on prioritization of spend by account.
Ensure effective creative communication & management consistent with the brand identity & shopper/customer insights.
Communications
Develop and the sell-in presentations required to communicate the activity plan
Define clear and simple processes to manage execution and provide visibility to all key stakeholders.
Development of promotion management tool to plan and track all customer/shopper marketing activities.
Develop Sales materials inclusive of sell sheets, POI and new item launch support.
Trade Show Leadership & material development in line with Brand design & positioning
Reporting & Budget management:
Provide plans, reviews and recommendations of activity spend for projects.
Be accountable for all shopper/customer marketing spend, and manage budget ongoing
Customer/Shopper Marketing activity & spend reporting inclusive of evaluation of performance
Best practice development and sharing across channels and customers to optimize support programs.
Key Skills Required
Communication Development: Experience creating internal and external communications, including development of clear, compelling sales presentations, that demonstrate an understanding of customer priorities & opportunities aligned to business strategies. Capable of managing the creative process in the development of in-store communication.
Delivers Consistent Results: Proven track record of delivery within the market. Priority setting, command skills, organizational agility.
Self-Starter: must have ability to work independently and proactively but seamlessly transition into team collaborative environment
Dealing with ambiguity: Must be able to work in a dynamic work environment and able to effectively manage change; can shift gears comfortably; can decide and act without having the total picture; can comfortably handle risk and uncertainty.
Entrepreneurial Spirit: A solution-oriented approach that is resourceful to make a lot out of a little.
Influencing without Authority: Able to influence & lead non-direct reports in a fast-paced team setting with an entrepreneurial mindset.
Presentation skills: ability to deliver a clear message, train broker teams, present to retailers, and influence key decision makers.
Minimum Qualifications
4-year college degree
5-years of experience in Shopper Marketing / Sales / Business Planning / Trade Marketing
External/customer perspective
Proven analytical skills
Strong knowledge of Syndicated Data (SPINS, Nielsen/IRI, Panel Data, etc)
Budget management
Strong oral, written communication, and presentation skills